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Exclusive: Disney Launches Short ‘Lightyear’ Video Series and Toys Ahead of Film’s Release
To infinity … and beyond! In celebration of Lightyear releasing in theaters on June 17, the Toy Book has teamed up with Disney and Pixar for an exclusive first look at a new video series featuring Mattel’s Lightyear-inspired toys. Read more…
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MGA Entertainment’s Bratz, JimmyPaul Launch Pride Collection Featuring Same-Sex Couple
The girls with a passion for fashion are making inclusivity the staple item of the season. In collaboration with renowned LGBTQ designer Jimmy Paul, MGA Entertainment‘s Bratz Pride collection adds a flair of rainbow to the doll’s trademark attitude. The line features popular Bratz characters, including girlfriends Roxxi and Nevra, sporting vibrant JimmyPaul accessories and clothing. Read more…
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LEGO Launches ‘A-Z of Awesome’ Campaign for Pride Month
A-Z of Awesome is an ongoing campaign that uses LEGO builds to celebrate inclusivity and embrace self-expression in the LGBTQIA+ community. In A-Z of Awesome, each letter of the alphabet will be designed in LEGO by a member of the LGTBQIA+ community, including LEGO fans, employees, and more. Read more…
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Spin Master Celebrates Diversity with the Truly You! Character Creator Set
The Truly You! Character Creator set is inspired by fashion design plates for kids to mix characters with a variety of outfits. They can trace outlines, learn about character backgrounds, and create diverse identities with diverse interests. Read more…
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Spielwarenmesse Races Toward 2023 International Toy Fair
Following a two-year digital detour, Spielwarenmesse will welcome the international toy industry back to the Nuremberg Exhibition Centre in Nuremberg, Germany from Feb. 1-3, 2023. Organizers state that a renewed focus will be placed on the physical trade show while its companion platform, Spielwarenmesse Digital, will remain operational to extend the show’s reach. Read more…
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It’s Love at First Bite for the Monster High Dracula Skullector Doll
We all know that high school can be a hellish place, but Monster High takes it to a whole new level with the latest Skullector Doll. Dracula is joining the ghoulish gang known as the Monster High Skullector series in a collaboration between Mattel and Universal Pictures. Read more…
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PlayMonster Invites Fans to Prove Their Knowledge in a Disney Trivia Board Game
PlayMonster teamed up with Disney to launch The Magical World of Disney Trivia game. The board game invites the most hardcore fans to answer questions from almost 100 years of Disney history, from the very first of Walt Disney productions to the titles of today. Read more…
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Funko Is Giving Fans a Chance to Win a Trip to NYC for the Macy’s Thanksgiving Day Parade
Leading pop culture company Funko is giving away two prize packs and the opportunity to see the Pop!-inspired Grogu balloon take flight down the streets of NYC in the Macy’s Thanksgiving Day Parade. Read more…
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See the Results for Which Retired Monopoly Token Is Making a Comeback
Hasbro gave board game fans the opportunity to influence an iconic game in the Monopoly Throwback Token Vote. This contest allowed fans to bring back one of six retired tokens to the game to replace one of the current tokens. Now we know which classic token is coming back into the game. Read more…
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Bandai to Launch Toy Line for Preschool Series ‘Milo’
Bandai will launch Milo-themed playsets, figures, role-play vehicles, and educational electronic toys next spring. The agreement will span the UK, Ireland, Spain, and Portugal with plans to expand to France, Germany, and Italy next year. Read more…
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Celebrating 10 Years of Rainbow Loom on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Choon Ng and Jake Minor of Rainbow Loom to the show. Listen here…
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Schleich Debuts Refreshed Brand Identity
Schleich is celebrating its 87th anniversary with a major brand refresh. The maker of iconic, animal-themed figurines and playsets is charging into the future with a new tagline, “Where stories begin,” as it seeks to better position itself as a champion of imaginative play that opens countless worlds with no limits. Read more…
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Crayola, WildBrain CPLG Team up to Expand Licensing Program in EMEA
Crayola is sharpening its international growth by expanding its new and existing categories in Europe, the Middle East, and Africa (EMEA) through its new representation partnership with licensing agency WildBrain CPLG. Read more…
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MasterPieces Expands Licensed Sports Products
MasterPieces launched NFL licensed All-Time Greats puzzles and playing cards, as well as MLB, NHL, NFL, and NCAA sports team versions of Tumble Tower, poker chip sets, and dozens of puzzle designs. The brand has also begun licensing Baby Fanatic infant and toddler products, as well as FanPans bakeware items. Read more…
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Fred Rogers Productions, 9 Story Brands Ink 16 Licensing Deals for ‘Daniel Tiger’s Neighborhood’
The upcoming Daniel Tiger’s Neighborhood product offerings span multiple categories including apparel, books, sporting goods, food and beverages, and more. Fred Rogers Productions and 9 Story have finalized contract renewals with master publishing partner Simon & Schuster Children’s Publishing as well as current licensees Cottage Door Press, PlayMonster, and University Games. Read more…
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ZAG Signs TCC Global as Exclusive Loyalty Partner for ‘Miraculous’
TCC Global will create a loyalty program that includes instant rewards, redemption rewards, games, spend-and-get offers, and sponsor programs for fans of Miraculous — Tales of Ladybug and Cat Noir. Read more…
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The Cinematic Art of Advertising Toys
It’s been 70 years since the first toy commercial appeared on TV, and while platforms have changed, toy commercials have evolved to become a specialized art. They are Hollywood-level films on a small scale, with a micro-size length of time to tell a story, inspire an emotional response, and, ultimately, result in tons of toys being sold. Read more…
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Kids Go CoCo for Moonbug Entertainment’s ‘CoComelon’
Moonbug Entertainment’s wildly successful animated kids YouTube series CoComelon has been taking over the toy industry — and the hearts of kids worldwide. The Toy Book takes a look at some of the top licensed toys inspired by the show and its growing brand. Read more…
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Hershey Is Building a Sweet Licensing Program for Classic Treats
While Hershey products are already a staple in the snack aisle, kids can now expect to see their favorite treats popping up in the toy department as the company moves further beyond its general merchandise business into toy and game licensing. Read more…
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Prostar Playtime: Bringing Star Trek’s First Kid-Focused Series to Store Shelves
Star Trek may have first flown its starships into pop culture consciousness more than five decades ago, but this ever-expanding franchise of space adventures continues to — as the Vulcans would put it — live long and prosper. Read more…
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Backstory: Toys “R” Us — The Epic Tale of ‘The World’s Biggest Toy Store’
The Toy Book takes a look back at the true genesis of Toys “R” Us as the brand continues its plan to reestablish a presence in the U.S. this year through licensing and partnerships. Read more…
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U.S. Retail Sales Grow as Fed Faces ‘Tricky Job’ with Inflation, NRF Says
The June issue of the National Retail Federation’s (NRF) Monthly Economic Review just hit the streets, and the big focus — with toy industry ramifications — remains on inflation. While job growth and spending continue at record levels, consumer dollars just aren’t going as far as they did a year ago. Read more…
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Licensing International Appoints 9 New Board Members
New board members include Casey Collins, head of licensed consumer products at Hasbro; Michael Connolly, founder and CEO of Retail Monster; Javier Garza, head of consumer products Mexico at Warner Bros. Discovery; Alexandra Heyd, head of licensing at BurdaVerlag Germany; Tanya Isler director of licensing and publishing at Netflix; Stuart Pollock, president of Segal Licensing; Marc Schneider, CFO of Beanstalk; Kalle Törmä, CEO and founder of Flowhaven; and Angell Xi, partner at Jingtian & Gongcheng. Read more…
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Fun In Motion Toys Promotes Sadie Stewart to VP, Finance and Administration
Stewart joined the company behind the Shashibo puzzle toy last year as head of finance and has progressively taken on additional responsibilities. Read more…
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