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The Summer Swag Issue of The Pop Insider Is Here!
The Pop Insider — the Toy Book’s sister publication focusing on the best in licensed toys, collectibles, and merch — just debuted its 2021 Summer Swag issue! The new issue is jam-packed with exclusive features, including a cover story about retro-nostalgic pop-culture fashion label Cakeworthy; a look at the NFT explosion; and in-depth stories about Among Us, Neopets, Masters of the Universe, PAW Patrol, Moonbug Entertainment, and so much more. Click here to read it now!
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ASTRA Unveils 2021 Best Toys for Kids Winners
Ahead of next month’s Marketplace & Academy in Minneapolis, the American Specialty Toy Retailing Association (ASTRA) dropped the curtain on its annual list of the Best Toys for Kids. This year’s field of finalists included 52 products spanning 10 categories. And the winners are…
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The Toy Foundation Opens Nominations for the 2022 Toy of the Year (TOTY) Awards
The Toy Association is taking a new direction with the Toy of the Year (TOTY) Awards this year, repositioning it as a Toy Foundation event to better reflect the true purpose of the program. The Toy Foundation has opened up nominations for products in the toy, game, and license categories through Aug. 31. Proceeds from the TOTYs benefit the Foundation in its mission to deliver toys to kids in need. Read more…
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Moose Toys Plots Canadian Distribution Expansion
Beginning this fall, Moose will move forward with a hybrid distribution model under which the company will directly distribute a variety of its products to retailers, including Bluey, the new Akedo — Ultimate Gaming Warriors, and a forthcoming yet-to-be-announced new brand. Current distribution partners, including Red Planet and Imports Dragon, will continue to distribute other Moose Toys products in the region. Read more…
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Mattel Unleashes Full Trailer for Masters of the Universe: Revelation Part 1
The full trailer follows last month’s teaser and gives audiences a better look at the plot of the new animated series from showrunner Kevin Smith (Clerks). Revelation premieres July 23 on Netflix with a five-part first season that is considered a direct continuation of the original series and toy line from the 1980s. Read more...
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VTech Debuts New Kidi Tech Collection with Smart Watches, Print Cameras, and More
Modern tech is going mini this year for VTech’s 2021 Kidi Tech collection. Following on-trend features — from messaging apps to instant print cameras — this collection aims to upgrade previous VTech models while introducing new products to its kid-friendly electronic ecosystem. Read more…
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Unbox Seasonal Pokémon with 3 New Holiday Calendars from Jazwares
Why should Christmas get all the fun of countdown calendars when there are plenty of other holidays worthy of unboxing toys? Jazwares will debut a Pokémon Halloween Calendar for this October with 13 days of Pokémon collectibles, including eight 2-inch Pokémon figures and five Halloween accessories. Read more…
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PlayMonster Brings the Magic of Disney to Its Games and Playsets
PlayMonster and Disney have teamed up and dreamed up a monstrous licensed product line for kids this summer. Popular Disney and Pixar characters will be featured in PlayMonster’s 5 Second Rule, Ring It On, and Colorforms lines. Read more...
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HEXBUG, Wind Sun Sky Forge Alliance for Junkbots Webseries, Roblox Expansion
The world of Junkbots is expanding to becoming a multiplatform effort spanning toys, a CGI web series, and a dedicated universe within Roblox. HEXBUG teamed up with Wind Sun Sky (WSS) to craft new content in support of the second season of Junkbots toys that will hit stores in the weeks ahead led by the all-new environment-based Junkbots Factory Collection playsets. Read more...
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Holiday Cats vs. Pickles Collectibles Are on the Way
This fall, Cepia LLC will introduce a limited-edition line of collectible, 4-inch plush Holiday Cats vs. Pickles (CvP) Beans. Next week, Cepia will showcase the Holiday CvP Beans and unveil the new Purple Wave series of CvP 4-inch Beans at the Toy Insider’s Suite Sweet @ Home event. Read more…
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LEGO Ideas' New Seinfeld Set Is Better than Junior Mints
The LEGO Ideas Seinfeld Set features all the ‘90s sitcom goodness to celebrate the show’s 32nd anniversary. From a Festivus pole to a buildable stand-up stage, LEGO Ideas is really bringing “yada” some “yowza” with this comical set. Read more…
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New Nintendo Switch Set to Hit Retail This Fall
After months of rumors about an upgraded Switch, Nintendo confirmed that it is releasing the Nintendo Switch (OLED Model). This new Switch model features enhanced audio, a vibrant 7-inch OLED screen, and an OLED display that makes gaming crisper and more colorful. Read more…
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Go Ghost Hunting Around the World with New Scooby-Doo Playmobil Sets
Scooby-Doo is heading on spooky adventures all around the world with a handful of new playsets and collectible figures from Playmobil. In addition to the fabulously frightful Scooby-Doo Adventure in the Mystery Mansion set, the Scooby-Doo Mystery Machine, and other existing items in Playmobil’s Scooby line, fans of the easily-creeped canine can find several new sets that include figures, accessories, and ghost cards. Read more…
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Entering the Sky Castle with Lev Nelson on the “Power Kid Podcast”
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Lev Nelson, co-founder of Sky Castle Toys, a new company with a goal to “disrupt complacent toy categories.” Listen here…
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Sesame Workshop Taps Sony Creative Products to Lead Licensing in Japan
Can you tell me how to get to Sesame Street Japan? Sesame Workshop — the nonprofit organization behind Sesame Street — named Sony Creative Products (SCP) as its licensing agent for Sesame Street in Japan. The kid’s show was first broadcast in Japan in 1971, marking this year as the program’s 50th anniversary in the country. Read more…
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Force Behind LEGO Star Wars Joins Genius Brands International to Lead Global Franchise Management
Licensing and branding executive Kerry Phelan has been appointed to the new role of executive vice president and general manager of global franchise management at the company behind Kartoon Channel! and Stan Lee’s Superhero Kindergarten. Phelan previously held roles at Lucasfilm, The LEGO Group, Pixar, and more. Read more…
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Jennifer Caveza Named Otis College Toy Design Program Chair
Caveza, an industry vet with experience at Mattel, Jakks Pacific, and Nickelodeon, previously served as assistant chair of the toy program from 2001-2006. Most recently, she served as the senior vice president of toy licensing at ViacomCBS. Read more…
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Spielwarenmesse eG’s New Board Gets to Work
The reins have officially been handed over at Spielwarenmesse eG. Florian Hess, Jens Pflüger, and Christian Ulrich took the helm as the new executive board at Spielwarenmesse eG this month following the departure of CEO Ernst Kick (CEO) and Dr. Hans-Juergen Richter. The organization is now recharged and looking ahead to the growth of its World of Toys international trade fair program and other initiatives in support of the global toy industry following some pandemic-fueled derailments. Read more…
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