August 27, 2020
Spin Master, Dax Shepard Welcome Parents to The PAW Patrol Years

Since its debut in 2013, millions of parents have entered the world of Adventure Bay alongside their kids, and now, TV’s Dax Shepard is welcoming a whole new generation of adults to The PAW Patrol Years. To help those unfamiliar with the show and its toys, Shepard explains it as being about “an emancipated minor who hangs out with some talking dogs and together they put out fires, rescue chickens, and do other cool stuff.” Read more...

Additionally, Spin Master is expanding its global licensing program for the Bakugan franchise with new partners, including Funko, Super Impulse, and more.
Hasbro Unleashes a Galaxy of New Star Wars Toys, Retires 5POA After 43 Years

Changes are coming to the extensive world of Star Wars toys from Hasbro. On its latest Hasbro Pulse Fan First Friday Livestream, the company revealed plans to send its classic, kid-focused, 3.75-inch scale of 5POA (named for five points of articulation) action figures “to the vaults” following an epic-sized, multi-retailer send-off. Read more…
PlayMonster’s Tim Kilpin, Wind Sun Sky’s Catherine Winder Talk Snap Ships on the ‘Power Kid Podcast’

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Tim Kilpin and Catherine Winder about PlayMonster’s new brand, Snap Ships, and this week’s launch of the animated series, Snap Ships: Dawn of Battle. Listen here...

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Kellytoy’s Holiday Squishmallows Squad Is Here to Spread Seasonal Cheer

There are only four months until Christmas, and Kellytoy — a subsidiary of Jazwares — is recruiting new members of the Squishmallows Squad to spread some holiday cheer for the rest of the year. Read more…
Little Tikes’ Cozy Coupe Gets Animated for Let’s Go Cozy Coupe

The iconic Little Tikes Cozy Coupe is getting animated for a new series from Moonbug and MGA Entertainment. Let’s Go Cozy Coupe will debut on the new Cozy Coupe YouTube channel beginning in late September. The series turns everyday preschool and playground games into big adventures as Cozy Coupe uses its imagination, freedom to explore, and drive to “play big” to help navigate new experiences. Read more…
LEGO Braille Bricks Are Rolling Out in 20 Countries

Following a successful pilot program that debuted during the Sustainable Brands Conference in Paris last year, The LEGO Group is now launching LEGO Braille Bricks in seven countries, including the U.S., the UK, Denmark, France, Germany, Norway, and Brazil. Read more…
Moose Toys’ Collins Key Toy Line Hits Retail

Following a colorful preview at Toy Fair New York in February, Moose Toys‘ new collaboration with YouTubers Collins and Devan Key is hitting retail. The Collins Key YouTube channel boasts more than 21.5 million subscribers and averages more than 25 million views per video, with videos featuring DIY food, pancake art, wacky challenges, pranks, and more. The new collection will provide their engaged fanbase, known as the #KeyperSquad, tools to recreate the challenges at home. Read more…
Disguise, Hasbro Extend Licensing Agreement for Costumes Based on Power Rangers, Ricky Zoom, G.I. Joe, and More

Jakks Pacific’s Disguise Inc. division has renewed its licensing agreement with Hasbro. The three-year extension begins next year for Disguise to create new Halloween costumes and accessories for a host of Hasbro’s owned brands, including the Power Rangers franchise, G.I. Joe, My Little Pony, Transformers, eOne’s Ricky Zoom and Peppa Pig, and Hasbro Gaming. Read more…
Far Out Toys Revs Up Partnership with Kyle Busch Motorsports

Extending its relationship with NASCAR and the racing community, Far Out Toys is partnering with Kyle Busch Motorsports to sponsor 5-year-old driver Brexton Busch throughout the 2020 and 2021 racing seasons. The young driver will sport Far Out Toys logos on his No. 18 Beginner Box Stock Car, race suit, and helmet. Read more…
CreateOn Introduces Build-A-Bear Workshop Magna-Tiles

Kids can decorate their own mini-workshops with the Build-A-Bear Magna-Tiles sets from CreateOn. The sets come with reusable stickers of costumes and accessories to customize the tiles with. The collection includes the Workshop Cub Condo, the Pajama Party Cub Condo, and the Bakeshop Cub Condo. Read more…
McFarlane Toys Launches Gold Label Collection

The McFarlane Gold Label Collection Series will feature characters from a range of pop culture and entertainment brands. Each figure released in this series will be highly limited and showcased in limited-edition packaging. The series kicks off with a Batman figure designed by Todd McFarlane himself. Read more...
Backstory: Slinky — 75 Years of an American Icon

Ahead of National Slinky Day (Aug. 30), the Toy Book looks back at the history of an iconic toy that was born completely by accident. Read more…
Tips to Stay Creative in the Time of COVID

Amy Theorin of Something’s Awry Productions explores the many ways that toymakers, retailers, and others in the consumer products industry are staying creative and engaged in the midst of a very unique year. Read more…
Basic Fun!’s Ashley Mady Named Committee Chair for The Genius of Play

Mady will lead the expansion and acceleration of the organization's efforts to get more kids and families playing. She will also serve as the face of The Genius of Play to the toy industry. Read more...
 
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