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Moose Toys, Warner Bros. Team Up for Space Jam, Tom & Jerry Toys
Moose Toys inked a licensing deal with Warner Bros. Consumer Products to create toys based on the Looney Tunes franchise and two upcoming feature films. Under the new deal, Moose will produce action figures, collectibles, plush, and more based on Space Jam: A New Legacy and Tom and Jerry. Read more…
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Exclusive: The Mandalorian’s Baby Yoda Joins the Squishmallows Squad
Kellytoy — a subsidiary of Jazwares — entered into a new licensing deal with Lucasfilm and The Walt Disney Co. to bring The Child (aka Baby Yoda) into its popular collection of soft, plush characters. Fans looking to add the lovable tike from a galaxy far, far away to their collections will find “the asset” exclusively at Walgreens stores in the U.S. Preorders for the 10-inch Star Wars Squishmallows The Child sold out in less than 48 hours. Read more…
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Rubie’s Costume Co. Heads to the Auction Block
Substantially all assets of Rubie’s Costume Co. — which filed for Chapter 11 Bankruptcy protection in April — are headed to the auction block. Qualified bids are being accepted through Sept. 16, with a Sale Hearing set to take place on Sept. 23 before the Honorable Alan S. Trust, U.S. Bankruptcy Judge. The sale includes assets from Rubie’s Costume Co. Inc., Forum Novelties Inc., Buyseasons Enterprises LLC, Masquerade, LLC, The Diamond Collection LLC, and Rubie’s Masquerade Company LLC. Read more…
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Jazwares’ CoComelon Toys Hit Retail
New toys based on Moonbug’s No. 1 YouTube channel are quickly selling out at retailers across the U.S. Jazwares says that it’s working hard to meet demand with more shipments on the way. Read more…
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Hasbro Reveals Plans for 2-Day PulseCon Event
Hasbro is joining the virtual convention circuit. Hasbro PulseCon will take place exclusively on the new Hasbro Pulse YouTube channel on Sept. 25-26, hosted by SYFY’s Jackie Jennings. During the 2-day event, fans will get to see panels, talent appearances, product giveaways, and more. There will be more than 50 product reveals and preorders in total for brands including Dungeons & Dragons, G.I. Joe, Magic: The Gathering, Power Rangers, Transformers, Marvel, Star Wars, and Ghostbusters. Read more…
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The Toy Association Meets with EPA to Advocate for Risk Management Rule
The Toy Association continues to advocate for its members on a variety of fronts, including those at the crossroads of technical and environmental concerns. On Aug. 28, The Toy Association’s Alan Kaufman, senior vice president of technical affairs, met with U.S. Environmental Protection Agency (EPA) Administrator Andrew Wheeler and Alexandra Dunn, assistant administrator at the U.S. EPA Office of Chemical Safety and Pollution Prevention, to discuss a requested risk management rule that is viewed as a necessary action to implement the Frank R. Lautenberg Chemical Safety for the 21st Century Act. Read more…
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Skyrocket to Bring Wow! Stuff’s Printable Face Masks to the U.S.
Skyrocket inked a deal with Wow! Stuff to bring its customizable, at-home printable face masks to the U.S. market. Under the new agreement, Skyrocket will exclusively market and distribute The Printable Face Mask under the SnapStyle brand in the U.S. Wow! Stuff launched the brand as The Printable Mask Co. in the UK last month. Read more…
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LEGO’s New Harry Potter Diagon Alley Set Features All of the Iconic Shops
LEGO’s newest Harry Potter set heads straight into the iconic wizarding world location of Diagon Alley with more than 5,500 pieces of buildable magic. It includes all of the must-visit shops, such as Ollivanders, Flourish & Blotts, and Weasleys’ Wizard Wheezes. Read more…
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Playmobil Rolls Out Classic Volkswagen
Playmobil and Volkswagen (VW) have entered into a new licensing agreement for an iconic ride. The Playmobil VW Volkswagen T1 Camper Van will arrive at retail in January. The famed German toymaker took to Facebook and Twitter for the reveal, which followed a few days of teasing a VW collaboration that had been hidden under a black sheet mimicking real auto show reveals. Read more…
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Dynacraft Introduces NCAA College Football Mascot Ride-on Toys
The start of college football season is a little delayed this year, but that’s not stopping Dynacraft from bringing some of that school pride to families across the country. Dynacraft BSC Inc. inked new deals with Fermata Partners for the University of Georgia license and the Collegiate Licensing Company (CLC) to secure licenses for the University of Alabama, Auburn University, University of Arkansas, Louisiana State University, and Clemson University for use on a new line of plush ride-on toys. Read more…
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Former Mattel, Spin Master Executive Nancy Zwiers Appears on the 'Power Kid Podcast'
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with toy industry veteran Nancy Zwiers. Zwiers previously served as senior vice president of worldwide marketing at Mattel for Barbie followed by a stint as executive vice president and CMO at Spin Master. Listen here...
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ZURU Teams Up with Kraft Heinz for 5 Surprise Mini Brands
Take a trip to the grocery store with ZURU‘s latest expansion for 5 Surprise Mini Brands with collectible versions of Kraft Heinz products. 5 Surprise Mini Brands Series 2 will feature more than 120 of Kraft Heinz’s most popular consumer products in the form of miniature, collectible toys. Expect tiny models of Velveeta cheese, Miracle Whip whipped cream, Jet-Puffed marshmallows, Country Time lemonade, Oscar Meyer bacon, Frank RedHot hot sauce, and so many other familiar brands hidden inside capsules for kids to unbox. Read more…
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Fat Brain Toys Introduces ‘Emery’s Toy Box’
Emery’s Toy Box is a new section of the Fat Brain Toys website that features “reviews” by six-month-old Emery Carson, granddaughter of company founders Mark and Karen Carson. The new blog will document which Fat Brain Toys Emery is enjoying at each stage of her development. Read more…
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Kids Can Learn to Tell Time with Marty McFly
Two new kids’ books from Insight Editions’ PlayPop series introduce new concepts and new fandoms at the same time. In Back to the Future: Telling Time with Marty McFly, kids help Marty through the day by turning the die-cut wheel in the cover and then lifting the flaps located throughout the book to see where Marty should actually be. The Dark Crystal: Book of Opposites introduces kids to Jim Henson’s world of Thra. Read more…
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ZAG Inks ‘Miraculous’ Global Licensing Deals
Following the expansion of its global merchandising and licensing team this spring, ZAG has secured new and renewed licensing partnerships for its flagship property, Miraculous — Tales of Ladybug & Cat Noir, across apparel, food, publishing, and home decor. Read more…
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Toy Fair Dallas Is Canceled, Toy Fair New York Postponed
Confirming months of rumors and rumblings, The Toy Association confirmed that it will not proceed with Toy Fair Dallas this year. The annual fall event was slated to take place at the Dallas Market Center (DMC) from Oct. 6-8. Additionally, the Association made the decision not to go ahead with Toy Fair New York in February. The Association is working on a Spring Toy Fair offering of some kind while the Toy of The Year (TOTY) Awards and Hall of Fame induction will go virtual. Plans are underway for a refreshed Toy Fair New York experience in the expanded Javits Center for February 2022. Dates for the next Toy Fair Dallas and Toy Fair New York will be formally revealed later this month. Read more…
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Build-A-Bear Workshop, Warner Bros. Consumer Products Team Up for Magical Collaboration
Build-A-Bear Workshop has partnered with Warner Bros. Consumer Products to bring families a magical collaboration. Harry Potter bears with wizard-worthy clothing and accessories are now available online and will be available in stores this fall. Read more…
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Licensing’s COVID Conundrum: Movie-based Toys and Their Films Are Completely Out of Sync
The ripple effect of unseen variables and a world that has been hard to predict continue to shape the evolution of doing business during the COVID-19 era. One major point of impact comes at the intersection of the toy industry and the licensing business, particularly where Hollywood is concerned. Read more…
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Talkin’ Toys: Blue Marble Brings Quality to STEM Toys
The Toy Book chats with Jordan M. Willing, CEO of Blue Marble, about the company’s evolution and its stand-out educational products. Read more…
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The LEGO Group Reports 14% Sales Boom in the First Half of 2020
The LEGO Group reported growth in the first half of the year as families turned to activities such as construction amid stay-at-home orders during the COVID-19 pandemic. The company reported a 14% sales increase with revenue spiking 7% to $15.7 billion DKK (approx. $2.5 billion USD). The company says that LEGO Technic, LEGO Speed Champions, LEGO Classic, LEGO Harry Potter, and LEGO Disney Princess were the top-selling themes in the first half of the year. Read more…
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