The 2023 Edition of The BIG Toy Book is Here!



The Toy Book‘s 39th volume kicks off with the 2023 edition of The BIG Toy Book, the industry “Bible” that Adventure Media & Events has delivered each February for nearly four decades. The refreshed and redesigned magazine is packed with exclusive content and features alongside hundreds of new product previews. Grab your coffee and start reading…

The Toy Book Top 10: The Hottest Stories of February 2023



It’s March, so The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of February 2023, as chosen by you, the readers. Check out the list…

From the Editor: Let’s Start the Roaring ’20s



We’re already a few years into the 2020s, and this is where, with a bit of skill and a dash of luck, the toy industry can blaze a new path amid the sweeping change that helped shape this year’s edition of The BIG Toy Book. Buckle up and rev the engine…

The Toy Association Reveals 2023 Toy Trends at The Play Date



The Toy Association’s trends team will unveil the hottest toy trends for 2023 during the Toy Trends Briefing taking place March 8 during The Play Date, an exclusive, media-only event presented by The Toy Association and Adventure Media & Events — publisher of The Toy Book — in New York City. Learn more…

State of the Industry: U.S. Toy Industry Demonstrates Resilience Despite Growing Challenges



“What’s keeping me awake at night is losing the momentum in sales of toys to kidults, ages 12 and up. We’ll need to hold onto that substantial growth just to remain flat. Manufacturers need to keep this consumer interested,” says Juli Lennett, Vice President, Industry Advisor, U.S. Toys, The NPD Group. Get more insight…

State of the Industry: Predictions for U.S. Toy Industry Performance in 2023



“We could use a hot product to generate some buzz and excitement. When the industry’s best-selling toy two years running is a cuddly pillow, there might be a problem,” says Gerrick Johnson, Analyst, BMO Capital Markets. Check out his forecast…

The Loyal Subjects’ Reveals BST AXN Teenage Mutant Ninja Turtles with Motorcycles



The BST AXN (pronounced “best action”) line expands this year with new action figures and vehicles inspired by the Teenage Mutant Ninja Turtles franchise. The line is carried at mass and specialty retailers across the U.S. Cowabunga…

Exclusive: LEGO, Disney Invite Builders to #SharetheWonder in Disney100 Brand Campaign



The Toy Book delivered an exclusive first look at LEGO’s #SharetheWonder campaign, an initiative that re-creates iconic Disney and Pixar movie moments in LEGO brick form. The three-part video series will roll out over the next month. Explore the magic…

Jazwares Joins BIP Web-Based Licensing Marketplace



Jazwares has joined Brookhaven, Brand Liason, Striker Entertainment, and more in joining BIP, a platform that connects licensors and licensees across the world. The platform helps parties by tracking deal progress, providing virtual chat rooms, and post-deal management services. Learn more…

Licensing Expo Introduces New Competitions to Spotlight Branding Concepts and Emerging IPs



Plans are underway for the next edition of Licensing Expo, set to take place June 13-15 in Las Vegas. This year’s event will feature new options for emerging creators to highlight their properties to those in attendance. Read more…

From the Tabletop to the Toy Department: Dungeons & Dragons Goes Mainstream



The BIG Toy Book’s cover story explores how Hasbro and Wizards of the Coast are turning Dungeons & Dragons into a full-blown franchise spanning toys, games, and entertainment for family members of all ages to enjoy. Begin your quest…

Talkin’ Toys: Fireside Games’ Justin De Witt on Game Expansions and New Partnerships



The Toy Book caught up with Fireside Games’ Chief Creative Officer Justin De Witt to talk about Castle Panic’s game expansions, My First Castle Panic, and the company’s decision to sign with KidStuff PR. Learn more…

State of the Industry Q&A 2023: Amazon



Anne Carrihill, Director of Toys and Games at Amazon, shares insights from 2022, including the e-commerce retailer’s biggest holiday weekend ever, and predictions for the year ahead. Read more…

State of the Industry Q&A 2023: WHP Global, Toys ‘R’ Us, Babies ‘R’ Us



Yehuda Shmidman, Chairman & CEO of WHP Global, Toys “R” Us and Babies “R” Us, delivers an update on the business and what Geoffrey the Giraffe might be up to next. We don’t wanna grow up…

State of the Industry Q&A 2023: Alex Baby & Toy



Jamie Elliott, General Manager at Alex Baby & Toy, discusses the U.S. rollout of this new retail concept created by the teams behind Toys “R” Us Canada, FYE, Alex Global Products (formerly Alex Brands), and Everest Toys. Learn more…