End of the Year Events

Winter is fast approaching. So are a number of our no-cost workshops. Check it out below!
Client Success Story:  Resilience
A Beautiful View
Jon Geiman is the founder and owner of  A Beautiful View  in Redding, a window and gutter cleaning service for both business and residential. With over 25 years of window cleaning experience he has a passion to work hard and do everything with quality and excellence.  On his website he states:

"To us, a job is never complete unless you are 100% happy with the work we've done"

Unfortunately, hard work and excellence don't always mean a business will never face hardships. 
When the Carr fire struck in late 2018 Geiman, along with most of the North State, was impacted due to the loss sales when small businesses cut back on what was perceived as unnecessary services. Geiman was making due but was looking for some breathing room to recover quickly.

Geiman met with SBDC advisor and loan specialist Joe Rodola to discuss how his business could thrive despite the economic downturn. Joe recommended Jon apply for an Economic Injury Disaster Loan (EIDL) from the SBA. Since the Carr fire was officially declared a disaster, the SBA was able to offer these specialized loans to those who qualified. With help from Joe and the SBDC, Geiman applied for the loan, and he continued to receive assistance with all the required paperwork throughout the process.

Geiman was finally able to secure an $18,700.00 loan under the EIDL program, which got him through the slow times and help him gain momentum as his business recovered. With the much needed funds, Geiman was also able to confidently retain 2 jobs that were at risk.
Geiman said, "With Joe's help in making sure that all of my documentation was sent into the SBA for the loan application, I was able to get an $18,700.00 low interest rate loan from the SBA. Thanks Joe for all of your help."
The Carr fire hit the North State hard, but our community hit back even harder: we continue to recover, and even gain ground over where we were prior to the disaster. For other inspirational stories, visit: https://www.norcalsbdc.org/results/success-stories  
SBA disaster loans for the Carr fire have passed the due date for application but there may be other options if your business is struggling. If you have any questions or are interested in getting assistance with your business, call (530) 222-8323 or visit the Shasta-Cascade SBDC website at www.sbdcsc.org
If you are outside of Shasta or Trinity counties' you can look up your local SBDC here: https://www.norcalsbdc.org/

FREE Workshops
Thursday, November 21st, 5:30pm
A brief introduction to entrepreneurship and the creation and development of new business ventures. Includes a high level overview of the critical success factors for entrepreneurs, including business structures, the development of the business plan, and permits and licensing procedures.
Thursday, November 21st, 5:30pm
This workshop will provide attendees with an introduction into the various elements under the "Marketing Mix" and how they all work together to support a marketing plan. We will also touch on the misconceptions between Advertising, Branding, Public Relations, and other functions that are used to reach customers, drive sales, and make those cash registers ring.
Wednesday, December 4th, 5:30pm
Getting started with Instagram can seem a bit overwhelming. However if you get started with a plan, you'll have a much better chance of being successful when utilizing this popular social media platform. This workshop will guide you through the process of setting up your business profile and creating a strategy, while offering 10 tips for success. There will be time for practicing what you learn so bring your mobile phones to the workshop.
Thursday, December 5th, 5:30pm
This training is designed for businesses who have created a Business Facebook page and want to gain a better understanding of how to leverage the various features,
settings, and advertising opportunities available on this social media platform.
The first hour includes a general overview of the many features of Facebook, how
to draft a content calendar for posting, and how to create an Ad.
During the second hour of the workshop attendees will have the opportunity to
work on their own pages with the trainer assisting as needed.
Wednesday, December 11th, 9:00am
Join us for a practical discussion on how to motivate and lead employees - especially when they'd rather not be at work.  Topics to be explored include:  Supervising vs leading in the real world;  Motivating people with different interests;  Identifying and dealing with the "toxic employee";  Creating an appealing culture; and  Leading by example.
Wednesday, December 11th, 10:00am
The Federal, State, and Local Government seek qualified vendors to supply a wide variety of goods and services.  Agencies regularly purchase anything from dog food to lab equipment and lawn care to IT services. Find out if you are ready to do business with government and what steps you should take to compete successfully in the government marketplace.  
Tuesday, December 17th, 9:00am
Join us for a practical discussion on how to attract and keep good employees.  Using a combination of research data and practical experience, we will talk about the main reasons people stay and leave their jobs, how to understand different generations and what to do to attract and keep talented young people and older experts.
More classes coming soon. To stay up to date, go to our events page here.
Check out these other Workshops in Shasta & Trinity Counties.
So many helpful business events in our community.
Thursday, November 21st, 11:00am
Global Entrepreneur Week (GEW) is an international initiative that introduces entrepreneurship to young people in six continents. It's a celebration of innovators who dream big and bring those ideas to life as startups....GEW reaches new audiences and connects participants to a network that can help them take the next step, no matter where they are on their entrepreneurial journey.
Thursday, December 5th, 2:00-5:00pm
This workshop will familiarize you with strategies to take your online marketing to the next level. You will evaluate your business and more clearly identify your customer and what your message to them should be, leave with a greater understanding of the power of social media and how to incorporate more of it into you marketing plan and learn strategies of email marketing that automatically sell for you.
And more! Click here for more information and for the full list of WBC JEDI workshops.
Wednesday, December 4th, 7:30am-9:30am
"Wa lk away from this class with a better understanding of prevailing wages and how to remain in compliance. This class is recommended for any staff member working with prevailing wage; payroll, project manager, estimator, owner."

*There is a cost associated with this event.
And more! Click here or for more information and for the full list of the Shasta Builders' Exchange events.
Check out our 2018 stats!
  In addition to the workshops above we also provide FREE one-on-one consultation to assist local entrepreneurs in growing their business. This service is for current business owners as well as those who are looking to start a business. If you are interested in getting assistance with your business, give us a call at  (530) 222-8323 or visit our website at 

Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.
Funded in part through a cooperative agreement with the Governor's Office of Business and Economic Development (GO-Biz). All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of GO-Biz.
  Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Emily Christensen at 530.222.8323 or emily@norcalsbdc.org