March 12, 2024

Subscribe to this Newsletter

NYSTC24 FAM Tour: Transformations! Curated & Hosted by Niagara Falls USA

Destination Niagara USA and NYSTIA invite you to join your tourism colleagues and explore Niagara Falls USA’s iconic attractions! Prepare for an adventure as we visit three unique destination sites that have transformed over the years, enhancing the overall experience for visitors and locals alike. Afterward, enjoy a reception at the Niagara Falls Convention Center and savor the local flavors of Western New York—from pizza to pierogies, and everything in between!


Bus departs at 2 PM on Tuesday, April 16 for an unforgettable experience visiting:


  • Cave of Winds
  • Aquarium of Niagara
  • Niagara Falls Underground Railroad Heritage Center
  • Reception at the Niagara Falls Convention Center


Ticket: $65.00 (includes round-trip bus transportation, guided tours, admission to all venues, light fare, and two (2) drink tickets!)

Learn More & Register!

View as Webpage

In This Newsletter:

2024 NYS Tourism Conference:

  • Register Now for the Transformations! FAM Tour - Hosted by Niagara Falls USA

NYSTIA News:

  • Next Lunch & Learn Webinar: Navigating the 2024 Media Landscape: Collaborative Marketing Strategies for Destinations and Attractions
  • RECAP: Building Budget & Community Support For Tourism: Being the 'Destination Evangelist'
  • A Show of Firsts with NYSTIA's First Travel Show in Quebec
  • Register & Book Your Room for the NYS Tourism Conference

Advocacy Matters to You:

  • RECAP: Building Budget & Community Support For Tourism: Being the 'Destination Evangelist'
  • NYSHTA's Tourism Advocacy Day One-Pager

Member News:

  • Governor Hochul Announces WHOOP UCI Mountain Bike World Series Coming to New York's North Country Region
  • NYSTIA Partner Feature: Corey Moskowitz at TransPromotion
  • New Member Introduction: Tiffani Amo at St. Lawrence Chamber of Commerce
  • 2024 Marketing Initiative: Great Outdoors Earned Media / PR Collaboration

Upcoming Events:

  • Navigating the 2024 Media Landscape: Collaborative Marketing Strategies for Destinations & Attractions
  • Moneyball: Rethinking Your Social Media Game to Score Consistent Wins
  • NYS Canal Corp. Updates for 2024: Upgrades, On the Canals programs, & More!

Featured Co-Ops:

  • ROVA: The Magazine for Epic Road Trips: June/July Issue
  • Premier Travel Media: America 250th, A Milestone, 250 Years in the Making!

Job Postings:

  • Sales & Partner Relations Manager, Finger Lakes Tourism Alliance

🗞️ NYSTIA News:

Next Lunch & Learn Webinar:

Navigating the 2024 Media Landscape: Collaborative Marketing Strategies for Destinations & Attractions

In tomorrow's Lunch & Learn Webinar, join Seth Orozco from Sojern, as he takes you through their recent findings from their latest research: "State of Destination Marketing 2024: A Global Overview of the State of Digital Marketing for Destinations in 2024" made in collaboration with Digital Tourism Think Tank, Brand USA, Travel Canada, and ETC.

The study identifies where and how Destinations are spending their marketing budgets in 2024, and also identifies collaborative strategies that destinations and their attractions partners are using to stretch every marketing dollar and make the most impact on their bottom line. Register Now


When: Wednesday, March 13 at 12:00 pm E.T.

Cost: Free!


Please share this invite! The NYSTIA Lunch & Learn Webinars are open to all NYSTIA members and their guests. Register Now

RECAP: Building Budget & Community Support For Tourism: Being the 'Destination Evangelist'

During last week's Lunch & Learn Webinar, Josiah Brown from New York's Best Experiences shared some valuable insights on how you can advocate for the tourism industry to community members and legislators in a rhetoric that is as stirring as it is effective. He also breaks down the findings from Destinations International's Destination Promotion: A Catalyst for Community Vitality, a once-in-a-decade research which firmly asserts that destination promotion IS economic development.


Read the Full Recap

A Show of Firsts with NYSTIA's first Travel Show

in Quebec

NYSTIA attended our first show in Quebec, the Camping, Hunting & Fishing Show of Trois-Rivières. Trois-Rivieres is about 2 hours northeast of Montreal. This three-day travel show was a show of firsts. On the last day, there was a winter storm, and the venue where the show was held had no power for the entire day. However, the show went on without a hitch and was the best-attended day of the travel show...


Read the Full Recap

Register & Book Your Room for the

2024 NYS Tourism Conference

Join tourism industry professionals from across New York State on April 17-19 at the 2024 New York State Tourism Conference in Niagara Falls! 


Gain industry insights and inspiration during conference sessions and network with some of the best minds, most experienced individuals, and trendsetting thought leaders in the tourism industry.


Register & Book Your Room | View the Agenda

⚖️ Advocacy Matters to You

All Advocacy
  • Last week, Josiah Brown, NYSTIA’s Destinations International advocacy liaison, shared the continually evolving roadmap for strengthening support for your organization’s budget and for the visitor economy. Leading with the brand new report/groundbreaking research by Destinations International, learn why your organization lines up perfectly with their latest message: “Destination Promotion - A Catalyst for Community Vitality. Read the Recap
  • In case you missed it, NYSHTA's 2024 Tourism Advocacy Day one-pager is available for download. The comprehensive document highlights their main budget and legislative priorities for 2024 on short-term rentals, the COVID sick leave law, ADA website legislation, and more.


You can access NYSTIA's Advocacy Action Center anytime to View Key Legislation and contact your elected representatives.

Member News

All News

Governor Hochul Announces WHOOP UCI Mountain Bike World Series Coming to New York's North Country Region

Governor Kathy Hochul has announced that Lake Placid will host a round of the WHOOP UCI (Union Cycliste Internationale) Mountain Bike World Series – the world’s premier mountain biking circuit – for the first time September 27-29, 2024. With a loyal following of thousands of fans, the WHOOP UCI Mountain Bike World Series will bring the top professional mountain bikers in the world to Lake Placid to compete...


Continue Reading

NYSTIA Partner Feature: Corey Moskowitz at TransPromotion

Visionary Founder and CEO Cory Moskowitz founded TransPromotion, a truckside advertising firm in 2018. After decades in marketing, Cory came across a need for out-of-home advertising in the company he had currently been running. The options he found were limited, not only in quantity and location, but also affordability. As he pondered a solution, it struck him: there was in fact a better way to advertise that would not only be substantially...



Meet Corey

New Member Introduction: Tiffani Amo at St. Lawrence Chamber of Commerce

Please welcome Tiffani Amo, Director of Tourism at the St. Lawrence County Chamber of Commerce to the NYSTIA Community! Tiffani started with the SLC Chamber in August 2023 with the amicable departure of former Director of Tourism Brooke Rouse. She creates marketing plans and tourism development strategies for the Chamber and the County, with special expertise in website development and content creation. 


Meet Tiffani

2024 Marketing Initiative: Great Outdoors Earned Media / PR Collaboration

The Great Outdoors PR Co-Op initiative will highlight New York State's diverse offerings, emphasizing its natural landscapes and outdoor activities while also promoting the world-class cities, arts and cultural, and culinary experiences across the state. There is still space left for you to join the campaign, which will be strategically designed to foster media relationships, respond to media requests and maximize exposure around the outdoors market!


Learn More

Upcoming Events

All Events

Navigating the 2024 Media Landscape

March 13

Lunch & Learn Webinar | Sojern | Register

Moneyball: Rethinking Your Social Media Game to Score Consistent Wins

March 20

Lunch & Learn Webinar | Workshop | Registration Opening Soon

Updates for 2024: Upgrades, On the Canals programs & More!

March 27

Lunch & Learn Webinar | NYS Canal Corp. | Registration Opening Soon

Featured Co-Ops:

All Co-Ops

ROVA: The Magazine for Epic Road Trips: June/July Issue

Outdoor travel is the #1 travel trend! Be a part of the June/July issue of ROVA Magazine's 'I Love NY'-Branded 'Epic Summer Road Trips & NYS Wineries' NYSTIA Co-Op Section for special issue content and added value!


Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page or larger can submit a blog to share their destination's story for the section theme(s)!


Learn More & Sign Up

Premier Travel Media: America 250th, A Milestone, 250 Years in the Making!

This coming June, we are thrilled to introduce our inaugural America’s 250th Special Section, an exclusive editorial that will capture the essence of this historic event. By participating in our America’s 250th Special Section, you’re ahead of the curve.  Be among the first to capture the interest of tour planners as they start to create itineraries. We will also have a webpage dedicated to America 250th on our Leisuregrouptravel.com website, where your ad will be featured with promotion via our newsletter and social media. Space closes April 15th!


Learn More & Sign Up!

Job Postings

All Jobs

Sales & Partner Relations Manager,

Finger Lakes Tourism Alliance

This position is responsible for retaining, increasing, and servicing FLTA's partnership base. This position is responsible for all partnership development activities, including recruitment, retention, financials, management of the partner database and website, administration of membership records, programming, events, corresponding committee oversight, and development of membership benefits.


Learn More

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2024 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org


Ask a QuestionShare Your News

Facebook  Instagram  LinkedIn  Twitter