Patron Point is a fully-featured marketing automation platform that helps public libraries attract, onboard, inform, engage and retain library customers through targeted marketing and automated engagement. Patron Point brings all of your data together by connecting to your ILS and a wide range of third party services such as your eBook platform, databases, events registration systems and more. It then helps you segment your audience based on this collective data, allowing you to automate, target, and personalize your marketing communications.
Join us in this webinar to learn about:
- How Patron Point brings all of your data together
- How segmenting your audience based on your data allows you to automate some of your library email marketing and make sure your messages are highly targeted, personalized and relevant
- Why Patron Point's online identity and address verification service is a game-changer
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How Patron Point's "Proven Programs" (such as automated patron welcome, card renewal, and “winback” campaigns) allow you to hit the ground running with messaging proven to engage library customers.
Public library decision makers, join us and bring your questions.
