Northern Nevada now has a unique opportunity when promoting the region to future travelers, especially those who enjoy the outdoors, according to the leader of the nation’s top travel consortium.
The Reno Sparks Convention and Visitors Authority heard a presentation from Roger Dow, president and chief executive officer of U.S. Travel Association.
The Washington, D.C.-based organization works to build travel to and within the United States through advocacy, research, forums, webinars and hybrid events.