Q3 2025 Sales & Marketing Highlights

Travel Santa Ana is dedicated to promoting our city as a premier destination for business, leisure, meetings, sports, and group travel to positively impact the local economy.


Our marketing and sales efforts highlight what makes Santa Ana unique: its restaurants, attractions, arts and culture, shopping, and events.


Below are highlights from the second quarter of the year.
 

SALES


TRADESHOWS (Domestic)


Connect Marketplace

42 appointments with meeting planners. Resulted in 4 onsite leads


SMERF Xpress 
25 appointments with meeting planners. Resulted in 6 onsite leads, plus a potential site visit.


Small Market Meetings 
25 appointments with planners. Resulted in 3 sports leads for 2027.


OTHER

Hosted educational presentation for 60 planners who are members of LamontCo, a hospitality and event-management solutions company.


RESULTS


Leads distributed to SA Hotels 21

Room Nights 2,765 

Delegates 850

Economic Impact $1.4 MILLION 

ADVERTISING


Expedia Always-on Campaign

Generated 24,472 room nights worth over $3.3 MILLION in hotel revenue. ROI = $25: $1



Expedia OC Co-op Campaign

Generated 13,239 room nights worth nearly $1.9 MILLION in hotel revenue. ROI = $72.26: $1


TIKI banner ad campaign

  • Impressions: 123,652
  • Clicks: 10,034
  • CTR: 8.11%*
  • Spend: $15K
  • Avg CPC: $1.49
    

*CTR benchmark is 6-7%


Pictured above

VISITORS GUIDE


English

  • 248 digital impressions
  • 164 digital downloads
  • 36 mailed


Spanish

  • 759 digital impressions
  • 8 digital downloads

ADVERTORIAL


Origin A national travel magazine featuring more than 70 destinations in each issue—where to go, eat, sleep, and play.


Readers are multi-layered travelers who love a good culinary and vibrant art scene while also embracing the great outdoors and exploration in nature. 



MEDIA & SOCIAL COVERAGE


Our Little Lifestyle* blog by Sarah Belvins "Alta Baja Market Santa Ana: Mexican Wine, Micheladas, & More"



Click here to read


American Roads and Global Highway* "Santa Ana Tells its Story" by Kathleen Wall.


Click here to read


Instagram*


Our Little Lifestyle

Alta Baja Market


*Result of IFWTWA FAM


PUBLIC RELATIONS


International Food Wine Travel Writers Association


Travel Santa Ana co-hosted five travel writers from the International Food Wine Travel Writers Association (IFWTWA) for a FAM with Visit Buena Park. The itinerary included lunch at Alta Baja Market, a mini piñata-making workshop at Collective2one9, dinner at Benchmark, a public art activity, Lotería at Cerveza Cito, coffee at Cafe Cultura, and visits to the Historic OC Courthouse and the Bowers Museum.

Visit California San Francisco Media Event


Travel Santa Ana attended Visit California’s Media Event in San Francisco, one of only 42 DMOs and delegates invited to connect with 63 domestic and international media representatives. During the event, Travel Santa Ana with 19 media contacts to discuss Santa Ana’s tourism stories and opportunities.

WEBSITE


  • Pageviews 111,428


TravelSantaAna.com achieved solid traffic growth with 62,788 sessions, reflecting a 9% increase year-over-year. Active users expanded by 7.9% to 52,864, demonstrating healthy audience growth.

SOCIAL MEDIA


  • 29,446 Impressions
  • 756 Engagements


Combined, impressions and engagements decreased by an average of 93% from Q2, due to the high virality of Q2 content.

NEWSLETTER


Average open rate 52%

18% ⬆️ industry average


Average click-through rate 11%

8% ⬆️ industry average



INTERNATIONAL

TRADESHOWS


IBTM Americas

41 appointments with international buyers. Resulted in 2 RFPs onsite.


Additionally, secured two one-minute segments on two local radio stations, featuring tourism-related content.


SALES


Hosted a Canadian travel agent from Alberta Motor Association, the equivalent of AAA in the U.S.

Itinerary included the Bowers Museum, the Discovery Cube, the 4th Street Market, and a walking tour of the DTSA murals.


Hosted a webinar for 95 Aeroméxico agents to raise awareness of Santa Ana as an alternative destination or to extend a Los Angeles or Anaheim vacation.


Hosted a breakfast and a game of Santa Ana loteria in Mexico City for 130 Aeroméxico executives and VIP guests from Brand USA.


As a result, secured six interviews with tourism-related press, radio, and media outlets.


SOCIAL MEDIA

Facebook 3.7K followers #TravelSantaAnaMX

MEDIA COVERAGE

The Passenger - content covers travel, culture, arts, fashion, cinema, news, food, etc. "Santa Ana en California: plan pet-friendly para ti y tu perrijo"


Click here to read 

Expreso a Spanish-language media outlet focused on travel, tourism, and related content. "Travel Santa Ana se presenta como un destino único en California"


Click here to read

AWARDS

Mexico Campaign Digital Marketing


  • 2024 Annual Report
  • Official Visitors Guide
  • Culinary Passport
  • Michelada Guide

COMMUNITY ENGAGEMENT

Over 200 Santa Ana city employees, hoteliers, tourism partners, and residents have become official Santa Ana Enthusiasts!


The complimentary training program, designed by Travel Santa Ana, provides an overview of the tourism industry's importance to the community and highlights what makes Santa Ana unique—helping participants better promote the destination to visitors.


Congratulations to the top Santa Ana hotels and businesses that are now Santa Ana Enthusiast Certified!


  • Courtyard South Coast Metro
  • Frida Cinema
  • Holiday Inn
  • Hotel Zessa, a DoubleTree by Hilton
  • Mater Dei High School
  • Orange County Hotel
  • Santa Ana Zoo


Challenge: Let's get over 300 official Santa Ana Enthusiasts by the end of the year! Click here to learn more and sign up.

Travel Santa Ana | 1631 W. Sunflower Avenue, C-35 | Santa Ana, CA 92704 US

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