Travel Santa Ana Q4 2025 Highlights

Q4 2025 Sales & Marketing Highlights

Travel Santa Ana is dedicated to promoting our city as a premier destination for business, leisure, meetings, sports, and group travel to positively impact the local economy.

Our marketing and sales efforts highlight what makes Santa Ana unique: its restaurants, attractions, arts and culture, shopping, and events.

Below are highlights from the fourth quarter of 2025.

SALES

TRADESHOWS (Domestic)

Meetings Live
22 appointments with meeting planners. Resulted in 1 onsite lead.

Smart Meetings
25 appointments with planners. Resulted in 1 site visit.

Visit California Roadshow - Chicago & Kansas City

99 appointments with planners.

Northstar's Destination Southwest

22 appointments with buyers. Resulted in 4 onsite leads.

Association West Seasonal Spectacular

9 appointments with meeting planners. Resulted in 4 onsite leads.

RESULTS

Leads distributed to SA Hotels 25

Room Nights 3,487

Delegates 1,653

Economic Impact $1.9 MILLION

ADVERTISING

Expedia Always-on Campaign

Generated 33,416 room nights worth over $4.4 MILLION in hotel revenue. ROI = $26:$1

Expedia OC Co-op Campaign

Generated 6,699 room nights worth over $825,000 in hotel revenue. ROI = $33:$1

VISITORS GUIDE

English

222 digital impressions
121 digital downloads
28 mailed

Spanish

306 digital impressions
11 digital downloads

ADVERTORIAL

Lamont PartnerConnect Connects Travel Santa Ana with meeting planners and sports panners who are interested in bringing their groups to Santa Ana.

SOCIAL & MEDIA COVERAGE

@zizotravel Santa Ana Itinerary Reel – 308K

@beastlyappetize Tacos Los Cholos IG Reel – 158K

@eatwithperris Don Churro Gomez IG Reel – 124K

@eatwithperris-Reyna Market IG Reel – 87.3K

@coupleinthekitchen, Santa Ana Culinary IG Reel – 68.4K

Meetings Today

(October issue)

"Surf & Turf" article

PROJECTS

Travel Santa Ana included additional local business owners and community members in our ongoing Proud Santanero video series.

Locals were filmed answering questions about what makes them a "Proud Santanero" and what they recommend to visitors.

In the continuation of our third series, meet Duane Greenleaf and Pedro Arizmendi of Benchmark, Mike Moreno of Santos Pizza, Ana Laura Padilla of Perla Mexican Cuisine, and Teresa Rodriguez Nieves of Sarinana's Tamale Factory.

WEBSITE

Pageviews 114,740

SOCIAL MEDIA

964,121 Impressions
30,209 Engagements

An increase of 3400% over Q3

Blading Cup content with Día de los Muertos storytelling in November drove a spike in impressions and engagement, with strong audience participation.

NEWSLETTER

Average open rate 44%

10% ⬆️ industry average

Average click-through rate 5%

4% ⬆️ industry average

INTERNATIONAL

TRADESHOWS

IMEX

12 appointments with planners.

SALES

Hosted eight Canadian travel professionals from the Alberta Motor Association, the equivalent of AAA in the U.S., for lunch at 4th Street Market. The custom Santa Ana lotería game was played as an educational activity. (pictured below)

Hosted a Brand USA Mexico client for a site visit.

ADVERTISING

Targeted all AeroMexico flights inbound and outbound from Los Angeles (LAX) and Tijuana (TIJ) airports.

12,636 passengers saw the 30-second destination video
10,512 watched the video
83.2% CTR*
10,103 completed watching the video
80% action rate
*Benchmark CTR is 31%

PUBLIC RELATIONS

Hosted four Mexico travel writers and showcased Santa Ana—visiting the Bowers Museum, Santa Ana Zoo (pictured), Lyon Air Museum, and Heritage Museum of Orange County, exploring DTSA, and dining at Benchmark, Chapter One, Hidden House, Royal Khyber, 4th Street Market, and Santa Ana Brunch Club.

As a result, Santa Ana featured on the TV show Conexión Global segment,“Entrevista exclusiva: Santa Ana revela sus secretos mejor guardados.”

Click here to watch

SOCIAL MEDIA

Facebook 3.7K followers #TravelSantaAnaMX

AWARDS

Recognized as one of the Top 10 Leading Agencies of the Year - Ranked #6

COMMUNITY ENGAGEMENT

More than 275 Santa Ana city employees, hoteliers, tourism partners, and residents have become official Santa Ana Enthusiasts in the program's inaugural year!

The complimentary program, designed by Travel Santa Ana, provides an overview of the tourism industry's importance to the community and highlights what makes Santa Ana unique—helping participants better promote the destination to visitors.

Show your enthusiasm for Santa Ana and become an official Enthusiast!