The demand for travel and trial-size personal care, household and over-the-counter (OTC) products is reaching an all-time high due to growth across a variety of industries.

At Precise Packaging, we work with customers through formulation and package development, testing/validation, filling, packaging and delivery to ensure that travel-size products function as well as their full-size counterparts. In this newsletter, you will learn about our latest product innovations and proven processes for bringing high-quality travel and trial-size aerosol and liquid products to market quickly and efficiently.
FALL RIVER, Massachusetts, August 29, 2018 – Precise Packaging has expanded its travel and trial-size product solutions to include even more formulation options in pen-size aerosol spray packaging. The new formulation options are in response to increasing consumer demand for smaller products across the personal care, household and over-the-counter (OTC) markets.

Various studies estimate the global market for personal care packaging to be between $32 and $34 billion, according to Packaging Strategies recent article, “Personal Care Packaging Must Reflect Consumer Needs & Desires.” Check out our infographic to learn how the rising popularity of small packaging is propelling this growth!

The growth of small, sample sizes in the personal care industry is poised to continue as consumers have become more conscious, educated and vocal about their buying options. For today’s more discerning customers, trial-size products deliver the perfect amount to try out and see if they like a product before making a commitment. This especially rings true among Millennials for whom cost can be a barrier to buying, particularly for items such as skin care, cosmetics, hair care and beyond that vary so greatly from person to person.

When producing travel and trial-size merchandise, product development and packaging experts need to work closely with customers on overall product design. These experienced partners can help brand owners through the entire development process to quickly and efficiently deliver travel-size aerosol and liquid product formulations with the right packaging to please consumers.

Travel-size products fill the demand for packable items that can be easily thrown into a backpack, purse, briefcase or pocket – at a fraction of the price of their full-size counterparts. CPG companies, as well as specialty and big-box stores have caught on to this travel-size trend, and are increasingly offering miniaturized versions of their products. In addition to the traditional staples of mini shampoos and body sprays, a wide variety of high-growth products including breath sprays, lens cleaners, dry shampoo sprays, air and surface disinfectant/odor elimination sprays, hand sanitizers, home fragrance products, and beyond are popping up in stores.

To learn more about Precise Packaging and how we can help turn your liquid and aerosol travel-size product ideas into reality, send us an email or visit our new travel and trial-size product spotlight webpage.