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As travel leaders navigate uncertainty, so do the travellers they serve. AI, economic volatility, and climate disruption are reshaping how consumers make decisions, who they trust and what they expect from brands. Faced with growing complexity, people are increasingly seeking guidance, reassurance, and control.
Presenting for consumer trends firm, TrendWatching, trend strategist Robbie Hodges will explore the new rules of consumer influence in an age of uncertainty. Drawing on a proprietary trend framework and global innovation database, he will reveal how shifts in behaviour, trust and expectations are creating opportunities for travel brands to help consumers move from uncertainty to confidence – and earn lasting loyalty as a result.
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