POCMA launched our Industry Connect Series…
We’re collaborating with subject matter experts to provide meaningful education and insights into topics important for those working in healthcare marketing.
Our first webinar in this series, The Foundations of Healthcare Data, kicked off on August 10, 2022. In this webinar, Eric Talbot, Chief Strategy Officer at MedFuse,
presented different types and sources of data and their strengths and weaknesses. He built upon those learnings and also covered industry-critical topics such as the use and calculation of common healthcare metrics. Download webinar materials here.
…And we will soon roll out POC Academy
POC Academy is our series of educational videos designed to cover all aspects of the point of care channel.
We’ve developed a curriculum that delivers essential information for planning, buying, executing, and measuring point of care campaigns. And the best part is, this information comes to you in short, easily digestible videos that you can view whenever your schedule allows.
We’ve curated the content for each video with the help of our member partners and industry experts. The information is credible and backed by decades of combined experience.
We’ll be posting more information about this exciting offering from POCMA soon.
More informational resources from POCMA
Check out our new infographic of the Verification and Validation guidelines. This resource provides the audit requirements for POCMA certification in an easy to read format.
Marketplace Insights: POCMA’s overview of the POC marketplace provides perspective on the various factors unique to the POC channel that could have an impact on pricing for next year. Learn why different marketplace challenges exist depending on the type of POC media tactic being sold.