Point of Care Marketing Association News

The Alliance for Audited Media is pleased to announce the election of Targeted Media Health’s John Kenyon to its board of directors, marking the first director representing point-of-care publishers to serve on AAM’s board.

In-workflow EHR Solutions Took Gold at the 2022 PM360 Trailblazer Awards

Connecting patients and prescribers through in-workflow solutions is core to their purpose at ConnectiveRx, so winning recognition from an industry panel of expert judges was cause for celebration. Being named the Gold winner in the Persistence/Adherence Program category earned the company broader exposure to the awareness and adherence results they’ve brought to hundreds of pharmaceutical brands. This win illustrates that the value and effectiveness of in-EHR messaging channels cannot be overlooked when building omnichannel campaigns. Read more here.

Health Monitor Network has published a thought leadership piece titled “The Power of Trusted Content in Healthcare Communications”, highlighting how POC media helps bolster the pharma industry’s credibility among consumers. Read the full piece here.

Mesmerize’s new partnership with Associated Food Stores and CARE Pharmacies Cooperative allows for Mesmerize’s digital displays to be prominently placed in the pharmacy waiting and pick-up/drop-off areas, presenting a valuable opportunity for patient education and sponsor messaging.

PatientPoint Survey: Half of Americans are afraid to ask their healthcare provider about conditions and symptoms. Learn more from this new survey here.

As brand safety concerns continue to make headlines, PatientPoint offers guidance on how to continue to reach patients across a variety of media channels while ensuring a brand’s reputation and credibility remain protected. Read blog.

Report: Leveraging the point of care throughout the product lifecycle

This recent Phreesia Life Sciences report features six industry experts’ insights and advice on how to effectively use point of care across various stages of the product lifecycle and patient journey. Hear from leaders at CMI Media Group, Greater Than One, Klick Health, Publicis Health Media, SSCG Media Group, and Phreesia about key capabilities of digital point-of-care platforms, from boosting disease education to retaining patients on mature brands.

WebMD recently published an eBook titled “Everything You Need To Know About Hospital Point-of-Care Marketing.” Access it here.