2023 Point of Care Now Industry Summit
The Point of Care Marketing Association hosted 270 healthcare marketers at its annual POC Now Industry Summit on March 22nd, at City Winery in NYC. The demand and excitement for this event was validated with our record-breaking attendance and for a second year in a row, this summit sold out!
The day was filled with thought-provoking content from over 20 speakers providing compelling insights on important topics for Point of Care marketers.
The day also included networking opportunities such as a wine tasting and an evening of dinner and dancing. Thank you to our generous sponsors, speakers and members for bringing this event to life.
Check out our video recap and photos from the day on our website. Content from our sessions will be available soon.
The Inaugural Point of Care Excellence Awards
This year, POCMA debuted the first annual Point of Care Excellence Awards, designed to honor those who demonstrated excellence by effectively utilizing the Point of Care channel. Submissions were judged by a panel of independent industry experts across four categories based on criteria including overall strategy, creativity and performance.
POCMA announced eight finalists and three companies as winners. Thank you to all who submitted and congratulations to all finalists. The winners include:
- Physician’s Weekly (Best Custom POC Creative & Best Media Partner to Elevate the Educational Experience).
- CMI Media Group (Best Patient Targeted Campaign).
- PatientPoint (Best Campaign Addressing Health Equity/DEI).
For more details and to view our winners, visit our website.
Certified Product Finder Tool Launches on Website
The POCMA created a new tool with a four-step process to identify certified product lines based on criteria selected. The user selects their desired Point of Care setting, target audience, Healthcare Provider (HCP) specialty and media type and the results will generate a list of POC media companies who have certified product lines based on the selected criteria. You can also download your results in an Excel document! Check it out here.