July 5, 2023

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Troubling Tourism Statistics:

NY Travel Spending Decline?

A note from Bob Provost

National travel indicators present a troubling picture in the short term for New York State seasonal tourism spending.

Estimated spending statistics from U.S. Travel's Recovery and Growth Insights Dashboard portray a significant decline in YOY growth nationally beginning in February of 2023. New York State travel spending is actually registering double-digit YOY declines in April and May, and statewide travel spending dipped below 2019 levels. 

The detailed chart of month-by-month spending illustrates an abrupt trend change in New York travel spending that began in January of 2023, with YOY travel spending dropping each month. The most recently released figures for May of 2023 indicate a YOY decline of 15.5%. The $7.46B estimated travel spend in May 2023 is also down 3.6% from May 2019...

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In This Newsletter:

A Note from Bob Provost:

  • Troubling Tourism Statistics: NY Spending in Decline?

NYSTIA Updates:

  • In Memoriam: Gordon Lattey, Respected and Beloved Member of New York's Tourism Industry
  • NYSTIA Website Accessibility Enhanced with AccessiBe Widget
  • ITS2023: NYSTIA Co-Op Exhibitor Package Available

Member News:

  • Oneida County Announces Sarah Foster Calero as New President
  • Canalway Challenge Update: 1.2 Million Miles Already Logged!
  • Governor Hochul Celebrates Completion of National Strong Museum of Play
  • Join the Annual Ernie Bruno Summer Cruise with Skål Albany/Upstate!

Webinars & Events:

  • State of the American Traveler Survey Findings


  • Rove: Destinations Insights Platform
  • AARP: Content Marketing, Lead Generation

Job Postings:

  • Executive Director, Buffalo Olmsted Parks Conservancy

In Memoriam: Gordon Lattey, Respected and Beloved Member of New York's Tourism Community

The New York State tourism community mourns the passing and celebrates the life of Gordon Lattey, an individual whose contributions to our collective success still resonate, particularly with the New York State Tourism Industry Association (NYSTIA).

Many of our members will recall Gordon’s leadership role in creating the New York State Tourism Promotion Agency Council (NYSTPA), the forerunner and foundation upon which NYSTIA was created. In fact, we still operate under the corporate charter created for NYSTPA. I’ve asked several of those who worked with Gordon in that capacity to share their thoughts.

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Register for the NYSTIA Annual Meeting!

The 2023 NYSTIA Annual Meeting and New York State Tourism Excellence Awards in Rochester, NY on September 13-15 is right around the corner! We will be announcing the Tourism Excellence Awards honorees soon, so be sure to book your room and register to celebrate the achievements of the industry over the past year.

Register Now | Book Your Room

NYSTIA Website Accessibility Enhanced with AccessiBe

When we launched our new website in 2022, ADA compliance was one of our top priorities. Now with our new widget AccessiBe, all users can adjust the content, color, orientation, and profile of the site to fit their navigation needs. Simply click the blue accessibility icon in the lower right-hand corner.

We would like to thank the members of the DEAI Committee for their tireless work in continuing to keep DEAI at top-of-mind, and stay tuned for more information on the AccessiBe widget from our web hosts at Corporate Communications!

ITS2023: NYS Marketplace and Co-Op Exhibitor Package Available

Alon Tourism Solutions and New York State Tourism Industry Association (NYSTIA) offer this unique opportunity to connect your business with the Travel Trade at the New York International Travel Show (ITS2023)! 

Learn More & Sign Up

Member News

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Congratulations to NYSTIA Board Member Sarah Foster Calero, New President of Oneida County Tourism!

The Oneida County Tourism Board of Directors announces the appointment of Sarah Foster Calero as the next President of The Convention and Visitors Bureau for Oneida County, Inc. dba Oneida County Tourism. She succeeds President Kelly Blazosky, who stepped down on June 30 due to a residency requirement after 14 years leading the organization. Foster Calero assumed the role of President on July 1. 

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Canalway Challenge Update: 1.2 Million Miles Already Logged!

Canalway Challengers have logged more than 1.2 MILLION MILES since the program started in 2019! This accomplishment is thanks to your support and many, many miles walked, cycled, run, and paddled. Please continue to help the Erie Canalway National Heritage Corridor promote the Canalway Challenge with their fresh promotional materials for social media.

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Governor Hochul Celebrates the Completion of the Strong National Museum of Play

Governor Kathy Hochul celebrated the completion of a $75 million expansion project at The Strong National Museum of Play in the heart of downtown Rochester on June 30, 2023. More than a city block long, the Strong features hands-on, dynamic, interactive exhibit spaces.

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Stay tuned: As part of the 2023 NYSTIA Annual Meeting, the 2023 NYS Tourism Excellence Awards Ceremony will be held at the Strong National Museum of Play, and attendees are invited to join us for a reception and "NYSTIA Game Night" at the Museum with food, drinks, and friendly competition! Learn more & register.

Join the Annual Ernie Bruno Summer Cruise with Skål Albany/Upstate

All aboard the Saint Sacrement on Lake George! This Skål lunchtime event on Wednesday, July 26th is a wonderful way to meet with old and new friends, and to enjoy the summer at peak beauty! If you're not a Skål member and would like to attend, contact Tom Martinelli.

Upcoming Events

All Events

The State of the American Traveler Survey Findings - July 2023

July 12

Webinar | Destination Analysts | Learn more

Featured Co-Ops

All Co-Ops

Rove: Destinations Insights Platform

Drive success with data! The Rove Destination Insights Co-Op program is designed to give members access to industry-leading tourism data to maximize the effectiveness and efficiency in tourism marketing and destination development efforts.

Data sources include near mobile location data, AirDNA short-term rental data, Tourism Economics report data, and more! Customize your platform to your needs and share data across your organization.

Learn more & Sign Up! 

AARP: Content Marketing, Lead Generation

There is still space available to sign up for the 2023 October AARP New England Region travel issue (CT, MA, ME, NH, NJ, VT) to reach the fall and winter travel market! Benefit features include:

  • Targeting age 50-59 "active & adventurous" audience
  • Receive matching space for advertorial content
  • Receive reader service lead generation, which is expected to deliver thousands of valuable customer contacts!

Learn more & Sign Up! - Contact Bob Provost at bob@nystia.org

Job Postings

All Jobs

Executive Director, Buffalo Olmsted Parks Conservancy

In 2023, BOPC will welcome its next leader. This is a unique opportunity to take the helm of one of the best park systems in the world, in a city going through an extraordinary period of transformation, and at a time when the recognized benefits of outdoor spaces have never been greater. Building on this momentum and position of strength, BOPC’s next Executive Director will elevate the Conservancy, ensuring an exceptional park network for all of Buffalo, having a positive impact on 

millions of people each year. 

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Take the 2023 Tourism Advocacy Survey | Share your DEAI Case Study |

FRP to Host a NYSTIA Event | Submit a Workshop Proposal |


Advancing economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit: www.nystia.org

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