True Blue Talk                            March 2012
In This Issue
TV Interview Tips
FemCity Tampa Bay
Ask Noelle
Meet Felicity


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Where you can find - and JOIN! - us this month

PRSA Tampa Bay's
Featuring James Davis, Director of Communications for the 2012 RNC. April 13, 11:30 a.m. at the Tampa Bay Times Forum.  


Chili's Give Back benefiting the Early Childhood Council of Hillsborough County - April 5, 11 a.m. - 11 p.m. at the Chili's at 2903 North Dale Mabry Hwy in Tampa. Must bring flyer for 10% of proceeds to go to ECC.


Frameworks of Tampa Bay's Head & Heart Awards Luncheon - April 12, 11:15 a.m. at A La Carte Event Pavilion in Tampa.        
Get "3 Keys to Effective Media Relations" when you...

TV Interview Tips
Heidi TBBJ Shoot
Commercial Asset Partners Realty's Heidi Tuttle-Beisner at TBBJ's Executive Files Shoot

Last week, we escorted one of our clients to a video shoot for the Tampa Bay Business Journal's Executive Files. While our client said she'd be a news anchor if she hadn't had such great success in the commercial real estate industry, not everyone is quite so comfortable on camera.


Here are a few TV interview tips:

- Turn off your cell phone. No one - especially you - wants to hear that ringing in the middle of a take.


- Unless instructed otherwise, look directly at the person asking the questions. Try to focus on having a conversation and ignore the camera.


- Stand or sit straight and tall. This not only looks better, it also opens your diaphragm for clearer speaking.


- Avoid wearing bright colors and distracting patterns. Tops in pastel colors work well, and blue is always a safe bet.


- Prepare and rehearse possible answers in advance. Spend extra time refining messaging and delivery for interviews that may cover touchy or controversial subjects.


- Studies have found the average TV news soundbite is seven seconds long. Practice keeping your answers short.


- Have someone from your PR firm or department be  

present for the interview. They will check the shot to make sure you are clear of Alfalfa-esque hair, lipstick on the teeth or missed belt loops. They can also help act as a buffer between you and the interviewer for contentious interviews.

Calling All Ambitious Tampa Bay
Business Women!
Femfessionals Logo We are excited to announce that Femfessionals, a fast-growing national organization currently in about 30 cities across the U.S., is launching in Tampa Bay.

A "Femfessional" is a savvy business woman characterized as positive, open-minded, driven, professional, ambitious and desirous of forming strong strategic connections with similar-minded professional women to benefit each other personally and professionally and to benefit her community.

True Blue Communications Principal & President Noelle Anderson, APR, will be leading the community as President of FemCity Tampa Bay.

"I am so thrilled to be launching and leading what we're aiming to make the premier community for professional women in the Tampa Bay area," said Anderson. "I'm excited to see what great things we can accomplish when we come together."

Femfessionals corporate received approximately 40 initial queries about the position before offering it to Anderson.

"From the moment we were introduced to Noelle, we knew she would be the perfect person to lead our Tampa Bay chapter as she impressed us with her experience, community involvement and passion," said Jessica Passman, Femfessionals' COO & General Counsel. "We are fully confident that under her leadership, FemCity Tampa Bay will not only flourish, but will become an indispensable organization for the women of Tampa Bay." 

The first FemCity Tampa Bay event will be held in July. In the meantime, those interested can connect via social media to keep in touch for more information as FemCity Tampa Bay ramps up:

Like us on Facebook      Follow us on Twitter      View our profile on LinkedIn

Ask Noelle
Q: My company is thinking of hiring a PR firm. What should we be prepared to ask so we find the right fit?

Four Questions Vlog Thumb
Click image to play video or read transcript

Do you have a burning PR or marketing question? E-mail us, and you may see the answer in a future True Blue Talk!   

Meet Felicity, Our New Intern
True Blue Communications is excited to welcome our new intern, Felicity Metzler, to the team!
Felicity Metzler Headshot
Felicity Metzler

Felicity is a senior at the University of South Florida, working toward a major in Mass Communications with a focus on Public Relations and a double-minor in Communication and Psychology. Felicity is particularly interested in nonprofit PR and marketing, so she will be primarily assisting True Blue Communications with its pro-bono clients.

"Noelle's background and experience coincided with what I want to do with sports and nonprofit," said Felicity. "I was happy to accept the position because I could play active role in helping True Blue Communications and its clients, and I'd be able to gain real-world, well-rounded knowledge of the PR field through practical application."

In her few minutes of spare time, Felicity enjoys reading, writing, and spending time with her family at the beach.