These days, social media is the way to go for advertisers and businesses alike. Over the years, social media has become one of the most popular forms of media and it doesn’t look like that will be slowing down or changing anytime soon. With that being said, it’s imperative that companies know how to use it to their advantage. Social media marketing isn’t as easy as one would think; with any form of advertising, there needs to be a plan. You can’t just post a picture on Facebook or Instagram and go; there is more that goes into that.
Come Up With A Strategy
This should come into play when choosing which social media platform(s) to market your business/product. Because each platform is different, it’s important to understand what would work best in order to create targeted content and generate/boost engagement. When doing this, it’s good to consider your target audience, your brand message, what content would work best with each platform and how you can make your content unique.
When creating a strategy for your social media page, be consistent. Post content on a regular basis; if you are advertising on multiple channels, it’s a good idea to create a calendar in order to keep things on track. You also want to be consistent with your content as well. When doing this, keep in mind your brand’s image and message, how often you post and the hashtags you use; hashtags are especially important as they can assist in boosting engagement and can also increase your follow count.
Create Interesting & Unique Content
One thing about social media marketing is that everyone’s doing it, even your competitors. So, it’s important to have your content stand out. Create good content. So what exactly makes content good? To be completely honest, it depends on the platform (i.e. since Instagram is more visual, good content would be mean eye-catching visuals and short, sweet and to-the-point captions, whereas LinkedIn leans more towards well-written, lengthier captions), but some general tips for creating good content are:
- Newsworthiness: try to write captions that are relevant to your audience. Make your audience want to read and engage with your posts.
- Media: Most social media is visual, so try to also focus on photos and videos. Be sure to post visuals that your audience wants to see.
- Storytelling: Write captions that reel your audience in. This could be something funny or witty, it could be something that tugs at the heartstrings or evokes nostalgia.
- Trends: Try to block out some time to scroll social media to see what the latest trends are and try to use that to your advantage when creating content. For example, if a particular meme is popular on Twitter, use that for your own social media pages and make it relevant to your brand.
Engage With Your Audience
Building a community on social media is necessary when it comes to building your brand. Engage with your audience and make your page feel more personable by liking and responding to comments, going live occasionally and posting polls/quizzes.
Track and Analyze Metrics
This is one of the most important steps when building your online presence. Pulling analytics and metrics will ensure that your social media presence is on the right track; this will track engagement, the number of likes and comments, which posts are more popular amongst viewers, etc.
These tips will definitely improve your online presence and grow your audience.