Debby Brown's Hocus Focus
A MONTHLY NEWSLETTER FOR COMMUNICATIONS PROFESSIONALS ON MAXIMIZING THE SUCCESS OF PHOTOGRAPHY SHOOTS WITH TIPS, IDEAS AND PHOTOS.
Hi there!

I figured a lot of you were away for at least some of August, so I skipped sending out a newsletter last month.
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Even though I was here in August, I spent a lot of time rearranging the furniture in my living room. By the way, if you want to feel like you've been away, but can't actually get away, I highly recommend the rearranging process. I do it almost every year, and it's amazing how refreshed you can feel afterwards--like you moved to a new place, but you still know where to find the remote. Heaven!

Speaking of the remote brings me to this month's word: Technology. We're covering a lot of ground with this word, so scroll down and see the diverse "technology" images that the DB&A photographers have come up with.

Enjoy,

Debby
Founder and Chief Techie (LOL)
Deborah Brown & Associates
TWO BIG, FAT TECHNOLOGY SNAGS
Avoiding one; living with the other--for now
Very embarrassing or very frustrating--or both

I had one of those stomach-churning days last Wednesday. Here's what happened.
 
I'm on the Board of my co-op building here in NYC. We meet every month with our agent from the management company to go over what's happening in the building. The agent is a nice guy, and I think he actually knows what he's doing. He's just a little slow on the uptake sometimes.
 
So last Wednesday, an email went around to all of us to see when we were available in order to schedule the next meeting. After listing my open dates, I added a comment about how I was hoping that our agent would have some answers to several issues that had been dragging on for months. It wasn't nasty--sarcastic may be a better word; just uncalled for in that email response. What I forgot was that the agent was a recipient of the "reply all" email, too, and so he read my somewhat crabby comment.  
 
I realized my mistake exactly three seconds after I hit send; but too late, it was gone. Ugh! 
 
This brings me to the subject at hand in this newsletter: Technology.
 
There are so many positive things about the accomplishments of technology. My current personal favorites are:  EZPass (for someone who doesn't have a car I did a LOT of driving this year); the distance/time/calorie tracking app on my iPod (trying to keep the number of calories in equal to the number of calories out); and Facetime (my daughter is back on the West coast in her last year of college). 
 
Photography, of course, has experienced enormous effects from technological advances both good and bad. One technology advance in particular that is fantastic when it works (but can completely spoil an otherwise great photo shoot when it doesn't) is the image delivery process.
 
Here's what I mean by spoiling the shoot. You hired a photographer for a difficult location shoot under a very tight deadline, and everything went very smoothly. She edited the work, organized the files and sent you all the images via Hightail or Dropbox or another cloud service right on time. You got the email with the "download images" link, clicked on it...and nothing happened. Turns out, your company doesn't accept files sent this way. The deadline is looming large, you contact the photographer, she's on her way to the next job and is unreachable for a few hours, and panic creeps in. Now what???
 
Here's a tip.  Make sure you and your photographer discuss the best un-snaggable (is that even a word?) way to deliver the images before the shoot happens. If you're not sure, do a test run, i.e., have the photographer send a few images to you in her usual format. In fact, do a test run even if you are sure. And, just like that, a potential problem and the panic that comes with it, disappears.  
 
So now, have a look at the photographers' interpretations of Technology. From practical objects, to impossible-to-understand computer mish-mashes, they all fall under this huge category. 

 
 

© Yasu Nakaoka (based in Tokyo)


© Jon Love (based in Sydney, Australia)


  © Ron Wu  (based in Chicago)
 


© Amos Chan (based in New York)


          © Neal Wilson (based in the UK)


© Rosanne Olson (based in Seattle)


© Bill Gallery (based in New England)


© Robin Moyer (based in Hong Kong)


By the way, if you're in the market for stock photography of technology (or anything else, actually), have a look at Bill Gallery's images here:



BTW, here's what I really want from technology: a "take back" icon. You know, an icon to tap that would bring back an email that was sent to the wrong person, before he opened it. Doesn't this sound like a great idea?

To all you techies out there: Get your coding caps on. Just let me know when you've got that little icon ready to go. I'm definitely in! 
 


Be on the lookout for October's word: CREATIVITY.

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DEBORAH BROWN & ASSOCIATES
PHOTOGRAPHY REP
300 East 85th Street
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New York, NY 10028
P 212.772.9335
F 212.772.9487
debby@debbybrown.com
www.debbybrown.com
About Us
Deborah Brown & Associates is an agency providing outstanding photography services to the graphic design and corporate communications communities.  For more information, please click here .

© 2015 DEBORAH BROWN & ASSOCIATES