UCF BIP Weekly

Wednesday, August 24, 2022

Have You Nailed Your Value Proposition?

One of the areas that I see so many entrepreneurs and small business owners struggling with is defining and articulating their Value Proposition. Failure to effectively communicate your Value Prop often results in your audience not fully appreciating the value that you bring to the marketplace, and will often be reflected in your sales (or lack thereof).

In some cases, when asked what their Value Proposition is, some entrepreneurs default to their Elevator Pitch, not realizing that there can be a difference. The Elevator Pitch serves as a brief statement that defines your target market and how you intend to help them, and is commonly used at networking events and icebreaker conversations to explain your business idea to a captive audience (of however many). The Value Proposition, on the other hand, takes the Elevator Pitch a step further towards also communicating the unique value which you offer your target customers relative to others in the industry. Note that the operative word is “unique”.

Consider these questions as a starting point for creating, or assessing the effectiveness of, your Value Proposition:

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Upcoming Events

August

One Million Cups

1MC takes place every Wednesday morning at our Orlando Incubator.

September

Winter Springs Incubator Open House

Stop by our Winter Springs Incubator and learn about our program!

September

09-11

Armed Forces Jam

An event in which individuals come together in a physical environment and attempt to rapidly prototype a game (video or otherwise) focused on some element of the challenges faced by the various branches of the Armed Forces in a limited amount of time.

September

Hybrid Event: Business Ethics 2022

StoicDan will introduce you to tools that improve leadership, motivate employees, overcome obstacles with resilience, and to have a sense of flourishing (deep happiness in life). In this one-time class, StoicDan will also apply ethics to product branding, social media use, and creating a sustainable business model.

September

Orlando Fintech Meetup

Join other entrepreneurs, developers and professionals in Central Florida who are creating the next generation of banking and financial services. In person meetings are hosted every month at the UCF Business Incubator in downtown Orlando to learn, share, debate and celebrate all things FinTech. Whether you're launching a startup, work in the biz, or just want to learn and build your network; everybody is welcome at the Orlando FinTech.

September

Orlando Tech Council – tenX tonight

Focused on uniting Central Florida’s entrepreneurs, leaders and innovators, tenX tonight will highlight projects, businesses and individuals scaling the Orlando region’s tech success. Orlando Mayor Buddy Dyer will be there to kick this historical evening off for the inaugural meeting of the best and brightest innovation and technology minds in the region.

October

Synapse

Come and see us at Synapse Orlando!

Apply to the UCF Business Incubation Program

Is the BIP for you?

Our award-winning program provides business development and operational support to early-stage innovative businesses throughout Central Florida. We offer three programs that are each designed to help businesses at different stages.

Click here to see if our Traction, Growth, or Soft Landing Program is a good fit for you!