THURSDAY, July 7, 2016
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ULC Webinar: Creating Effective Social Media Content 
Tuesday, July 19, 2016
9-10 am PT | 10-11 am MT | 11 am-12 pm CT | 12-1 pm ET

Having success in social media is not about what platforms you participate in or how many online fans you acquire, but rather how you most effectively reach your target audiences. At the end of the day, content is still king. And with online competition growing by the minute, libraries must have valuable content that is properly targeted to the right audiences using the right channels.

Understanding your audience and creating compelling content are keys areas of focus for July's webinar led by Swanson Russell Public Relations Counsel, Jill Heggen, and Sno-Isle Libraries Communications Director, Ken Harvey. Participants will join an engaging discussion that will focus on mastering the social media channels you're on, identifying your audiences and creating effective content for social media.

Register today to participate and receive a recording to share with staff!

2016 ULC Annual Forum 
ULC Libraries: Getting to the Evidence
October 5-7, 2016
Kansas City Marriott Downtown - Kansas City, MO
ULC library executives and leadership team members are encouraged to register for the 2016 ULC Annual Forum. This October, ULC members will have the opportunity to engage in lively conversations and share innovative ideas on measuring community outcomes and impact with ULC peers from across Canada and the United States.

Visit the ULC website for more information.

If you have questions, please contact Katherine Behrens, ULC Member Programs Executive.
ULC Launches Members Only Knowledge Center 

ULC is excited to announce the launch of the ULC Knowledge Center, an online repository created to facilitate easy access to valuable information and resources shared by your peers and by ULC. Designed with both full-text searching and categories for browsing, the Knowledge Center contains a wide variety of materials including library policies and procedures, summaries of discussion group threads and other sample documents and forms, such as MOUs and partnership agreements.

To access the Knowledge Center, visit the Members Only tab on the ULC website. Every person in a member library has their own login information. If this is your first time logging in, click the "Forgot Your Credentials" link and enter your library email address to receive a password by email.

For questions or to submit resources to be included in the ULC Knowledge Center, please contact ULC Member Programs Executive Katherine Behrens.

Library Literacy Initiative Puts Books in the Barbershop
Public libraries are increasingly reaching out to diverse populations and neighborhoods to meet patrons where they are through pop-up services in various community centers. A recent article from WTOP highlights how Prince George's County Memorial Library System (PGCMLS) worked to address the achievement gap for young boys and help them build literacy skills through a program that places books in local barbershops.

Launched in the fall of 2015, the Boys, Barbershops and Books early literacy initiative provides a specially curated set of books to five local barbershops. The program is targeted toward young African American boys in Grades K-5 and aims to promote reading as an activity that can be shared and encouraged as part of this important social experience and atmosphere.

Click here to learn more. 

East Cleveland Public Library Joins ULC 

Please join us in welcoming East Cleveland Public Library to ULC!
We look forward to collaborating with and learning from the library, as well as connecting their work to that of our other members and partners!

Denver Public Library Launches Partnership to Deliver STEM Programs in Denver Art District 

Denver Public Library (DPL) recently partnered with Zeppelin Development to provide STEM programs to families and youth in the Freight Residences at the TAXI
development in Denver's vibrant RiNo art district. The partnership is being implemented as part of DPL's Summer of STEM initiative to provide the community with free activities for exploration and discovery. TAXI serves as a mixed-use community center for urban development, connecting local residents to creative businesses and attractions, such as a maker studio and an early education center. This new program provides innovative learning opportunities, establishes strong community connections and solidifies DPL as a major player in positive urban development and transformation.

Click here to learn more. 

DC Public Library Announces Partnership with The Washington Blade    
The District of Columbia Public Library (DCPL) recently launched a new partnership with The Washington Blade, considered to be one of the most influential and oldest news publications covering LGBT issues in the United States. Through this partnership, DCPL will digitize the publication's complete story and photo archive, making it accessible free of charge through the Library's Dig DC online portal. The Library plans to migrate and update all files to their collections by 2019, making the first decades of materials publicly available in 2017. As part of the announcement, Washington Blade publisher Lynne Brown cited DCPL's "local roots," "commitment to excellence" and technology experience as critical factors for selecting the Library to preserve the newspaper's history and legacy.

Click here to read more. 
  Deadline to Submit - July 8 

Tomorrow is the last day to submit your library's cutting-edge programs for the chance to be selected as a 2016 Top Innovator or Honorable Mention!

The ULC Innovations Initiative:
  • Captures and shares innovative programs, services and approaches;
  • Promotes innovation across ULC libraries; and
  • Creates national and international recognition for ULC library innovators.

Library innovations can be entered in one or more of the 2016 ULC Innovations Initiative categories. Visit the ULC website to learn more and submit your library innovation by the July 8 deadline! 

E-RATE 2016:
Deadline to File FCC Form 471 - July 21

To hear the latest updates on the E-rate filing process, join ULC members and state E-rate Coordinators on the weekly USAC calls held every Tuesday at 2 pm ET through the window close date of July 21, 2016. If you would like to join the calls, please contact Katherine Behrens
Promote Summer Reading with the Open eBooks App 

With National Summer Learning Day set to kickoff next week on July 14, libraries have the chance to ramp up their summer reading activities with the Open eBooks app! Hosting activities and providing access to the app, which provides children from low income households with thousands of free books, is a great way to keep kids reading and learning during the summer months.

Earlier this year, a coalition of literacy, library, publishing and technology partners launched
Open eBooks as part of the White House ConnectED initiative. Through the program, children can access eBooks without checkouts, holds or late fees.
The Open eBooks partners are connecting the program to summer learning by providing educators and librarians with resources for hosting community download parties and other activities for enhancing summer learning programming.

For more information on diverse public library summer learning programs that advance educational outcomes for youth, read ULC's latest report, Public Libraries and Effective Summer Learning: Opportunities for Assessment. And, be sure to get your summer learning activities "on the map" for next week's National Summer Learning Day on July 14

Click here to learn how to get involved and connect the Open eBooks app to your library programs and resources. 
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