The New York State Tourism Industry Association (NYSTIA) is joining forces with Alon Tourism Solutions to help boost your tourism efforts! Join us this Fall for the New York State Marketplace & Reception and four (4) Virtual Business Development Sessions. Both events are designed to help you forge meaningful connections that can pave the way to long-lasting partnerships and direct B2B sales. Be there - and build the future!



This initiative is supported in part by the New York State Tourism Industry Association and by a Market New York grant from Empire State Development and I LOVE NY/New York State’s Division of Tourism, awarded through the Regional Economic Development Council initiative. Learn More / Sign Up

Join Jenn Ackerson, the Alon team and your tourism colleagues! Let's bring more travel trade business to New York State!

Join us on Wednesday October 9th at 9:15 AM for a presentation by Jessie McNaughton from NY Fiber Trail to learn how to create a niche tourism trail from scratch. Register now!

Jessie will be sharing how she created the NY Fiber Trail, a season-long self-guided tour of 78 yarn shops, fiber farms, yarn mills and textile studios throughout New York State. She will go into her inspirations (her retail yarn shop customer's willingness to travel & the success of the many NY tourism trails such as the Finger Lakes wine trails and the Haunted History Trail) as well as how she translated those ideas into a successful niche tourism opportunity. Learn More

When: Wednesday, October 9 at 9:15 AM E.T.

Cost: Free to members and guests!

Please share this invite! The NYSTIA Wednesday Webinars are open to all NYSTIA members and their guests. Register now

Thank you to our 2024 Tourism Champions! Your support from over 40 destinations allowed us to expand our schedule, adding more events and increasing our presence with three active booth setups at multiple locations. We exceeded our goal of 18 travel shows, returning to the NYS Fair and expanding our reach to Canada, including Montreal and Quebec. We also brought the Tourism Champions booth to member events and shared updates in the weekly NYSTIA newsletter. As we gear up for 2025, we're excited to elevate the program further. Sign Up to be a Tourism Champion Now!

Your Destinations Were Featured at the 2024 Great New York State Fair!

We Were In Montreal September 25 Talking to Travel Advisors in Montreal at the Association of Canadian Travel Agencies Quebec Summit... this event was the second of the two Association of Canadian Travel Agencies Summits we attended this Fall supporting the I LOVE NEW YORK presence and representing your destinations. Read more

Last week, a NYSTIA team got to travel all the way up to beautiful Akwesasne, New York, for the Akwesasne Tourism Summit! Bob Provost spoke as the keynote on Wednesday Morning, his topic: Tourism Done Right. Brooke Wilson also spoke on the sustainability and agrotourism panel, where she shared different green initiatives across NYS. Rachele Markle stayed late to tour and experience local attractions, and visit the Cultural Museum.

HUGE thank you to the team at Akwesasne Travel for inviting us, and for their fantastic hospitality!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Explore the 100-year history of New York’s state parks and historic sites in the new one-hour documentary, ‘From Land to Legacy; 100 Years of New York State Parks & Preservation.’ Produced by PBS affiliate WMHT, this new film examines State Parks’ impact on communities across New York and the passionate people behind our preservation mission. 

Learn More

NYSTIA's DREAMSCAPES Content Marketing Initiative will reach a print audience of 260,000 adults (all subscribers of The Globe and Mail, Canada’s national newspaper; and NEW in 2024 the Toronto Star) to subscribers in high-income areas across Canada’s largest metropolitan city!

Each issue of DREAMSCAPES is accessible online and on several digital newsstand sites, reaching a total of 204,000 unique visitors and digital newsstand readers. NYSTIA Co-Op Rates and special initiative support reduce your cost by over 70% off DREAMSCAPES normal rate card. Receive matching space for advertorial content, doubling your destination visibility, increasing your visual impact and branding opportunity!

Reserve your space by October 4!

Learn more & Sign Up

The December/January issue of ROVA - The Magazine For Epic Road Trips will include the ‘I LOVE NY’ branded ‘The Best of America's Great Outdoors’ Co-Op Advertising Section. This will recognize 100 years of the NYS Parks System and 200 years since the Erie Canal completion. In addition to this section, this issue hosts ROVA's 4th Annual State/National Parks Round-up and we offer a special content bonus for advertisers to highlight a Park or Historic Site. With Statewide Parks attendance hitting a new record at 84.1 million in 2023, it's a great opportunity to share your destination's offering with ROVA's outdoor loving, adventure seekers. 

Let's ROVA!  For more information, contact: Madelyn Roberts @ Madelyn.Roberts1@gmail.com

Sign up & submit your material by October 8!

We connect thousands of advertisers around the globe with millions of highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. This multimedia marketing program offers you the opportunity to leverage support from this initiative and Expedia's reach to cost effectively target your messaging and book travel from qualified travel shoppers! Get the impact you want and the savings you need!

Reserve your space by October 23, 2024!

Learn more & Sign Up

Charlia Owens

Senior Business Development Advisor

No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | Submit a Workshop Proposal

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.