Once a magazine is closed it is very unlikely that it comes back again.
“It is also important for our customers that they see continuous supply. If you are producing paper but not making money producing paper, then it doesn’t make any sense to continue and then you endanger the continuity of supplies to your customers. It is our future, hence it’s our responsibility to make sure our customers see print as a valuable medium to convey their message to their customers.”
Turning the page together
Looking towards the future, Van den Berg said the way the paper industry evolves will be very much influenced by plans media organisations have for print.
“What is the future of paper, how will demand continue to develop, how will prices develop? The attendees of this webinar are the only ones that can answer those questions,” he pointed out.
“We can produce as much paper as we want but if it is not being printed into a magazine or a flyer, we can only add it to the waste paper. We are very much depending, with regards to the future, on what the majority of FIPP members have to say about how they believe in the future of paper.”
See the video here:
|