Kona Launch
Pre-Sell Period - Specialty Only
Tuesday September 15th at 12:00 PM (noon) EST
Using the assets below, retailers can post Kona to shoppable product pages, begin collecting pre-orders, and advertise the pre-sell period on social media.
This pre-sell period should be promoted through:
- Email & CRM Outreach
- Social Media & Digital Platforms
- In-Store Customer Conversations & Appointments
On your e-commerce site, please communicate the following shipping window:
"Shipping Mid-October."
*Please note this pre-sell period will be offered at Specialty Retailers only.
PO Shipment Timeline
Kona Stroller PO's will begin shipping to stores during the week of October 5th.
Kona Accessory PO's will ship approximately 1 month after the Kona Stroller launch.
Please speak with your Account Manager regarding timelines.
Swatches & Brochures
Kona Swatches & Brochures will ship to stores for mid-September.
Live Selling Date
Tuesday October 6th at 12:00 PM (noon) EST
Using the LAUNCH assets below, retailers can post Kona to shoppable product pages, continue to collect orders, and advertise its arrival on social media.
*October 6th is the official launch date for Kona, which means the pre-sell period will be over, and Kona can be listed on PDP's as "Available."
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