Volume 229 | February 2, 2021
Uber to Acquire Alcohol Delivery Platform Drizly for $1.1 Billion

Uber Technologies has purchased alcohol e-commerce platform Drizly in a landmark deal worth $1.1 billion. Uber plans to make Drizly’s alcohol inventory available within their UberEats app, while maintaining a separate app for Drizly itself. The deal is expected to close in the first half of the year.

Drizly had a breakout year in 2020 connecting consumers in over 1,400 U.S. cities to local stores to order beer, wine, and spirits. Drizly sales were up 400% above historical highs in May at the height of pandemic lockdowns.Meanwhile, the third quarter of 2020 saw Uber shift resources from transportation to delivery services, as delivery sales increased 125%.

Further reading: Bloomberg
HOW MILAM & GREENE THRIVED BY EXPANDING ITS FOOTPRINT
2020 was an unprecedented challenge for beverage alcohol brand owners and many had to adapt their business model on the fly. Texas-based Milam & Greene was set to focus solely on the Texas market, but the pandemic forced them to look beyond their home state, revamp the website and add an e-commerce element. In this video, Heather Greene, CEO of Milam & Greene's parent company Provision Spirits, shares the company's key strategic changes that resulted in an overall successful year. (10 minutes)
UPCOMING TRADE EVENTS
ECRM On & Off Premises Adult Beverage Program
OVERVIEW: The ECRM On & Off Premise Adult Beverage Program gives the opportunity to engage virtually and drive category success year-round. Wine, beer, spirit, pre-made cocktail/mixer producers, non-alcoholic beverages, importers, distributors and exporters from around the world will present products to buyers from both on and off-premise chains, as well as distributors and importers.

DATES: March 2, 2021 - March 4, 2021

LOCATION: Virtual

WEBSITE: https://ecrm.marketgate.com/Sessions/2021/03/OnOffPremiseAdultBeverageProgram
Craft Beverage Expo
OVERVIEW: Craft Beverage Expo is a curated event that teaches attendees’ step-by-step ways to formulate a solid distribution plan with the help of experts who know the craft business inside and out. 
 
DATES: March 9 - 10, 2021
 
LOCATION: Virtual
 
UPCOMING COMPETITIONS
New York International Beer Competition
OVERVIEW: The New York International Beer Competition launched following the success of both the New York International Wine Competition and the New York International Spirits Competition. It is the first major international beer competition with trade-only judges formed by top retail buyers, restaurant owners, beverage directors, distributors, and importers. The competition is open to all commercially produced spirits from around the world. 
 
DATE: February 21, 2021
 
LOCATION: 3 West Club, New York, NY
 
New York International Cider Competition
OVERVIEW: The New York International Cider Competition launched following the success of the first annual New York International Spirits Competition in November 2010. It is the first major international cider competition with trade-only judges formed by top retail buyers, restaurant owners, beverage directors, distributors, and importers. It is open to all commercially produced ciders from around the world.
 
DATE: February 21, 2021
 
LOCATION: 3 West Club, New York, NY
 
SIP Awards
OVERVIEW: The SIP Awards is a competition judged by a panel of consumers from all different demographics, thus creating an extremely fair competition. This truly is an award show geared towards determining consumer opinions. 
 
DATES: March 5 - 15, 2021
 
LOCATION: Hyatt, Newport Beach, CA
 
San Francisco World Spirits Competition
OVERVIEW: The San Francisco World Spirits Competition is one of the most respected spirits competitions in the world. It has been running annually since 2001 and beyond its standard tasting events, awards are also given for importing and packaging.
 
DATES: March 8 - April 2, 2021
 
LOCATION: Hotel Nikko, San Francisco, CA
 
New York International Spirits Competition
OVERVIEW: The New York International Spirits Competition is open to all commercially produced spirits from around the world. The panel of judges consists of retail buyers, suppliers, and distributors in New York City. 18% of participants consist of international products not yet sold in the US market and want to be judged by real trade buyers.
 
DATE: April 11, 2021
 
LOCATION: 3 West Club, New York, NY
 
WEBSITE: https://nyispiritscompetition.com/
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