You know your readers, but do you know how they read and why knowing that can save you time when writing?
This webinar focuses on helping you understand your readers, their expectations for the document, and how to create a message that meets their needs the first time.
Friday, September 22, 2017 from 12:00 PM - 1:00 PM EDT
Our "Better Business Writing" Online Course is Now Available in Mandarin!
A business document is many things. A first impression, a proposal, a story, a demonstration, a promise. For some businesses, the document is the deliverable, the reason they do what they do. But none of that matters if your clients don't understand the document. Learn more, now in Mandarin!
Lots of writers use "which" and "that" as synonyms, when they're not. Use "which" when the information that follows the "which" is less important (in other words, it can be removed from the sentence and the sentence will still make sense); use "that" when the information that follows "that" is crucial to retain the sentence's meaning.
Think that Artificial Intelligence will make your writing life easier? Read our latest blog!
Although writers live in fear of the day that robots will take over their jobs (much like everyone else), businesses themselves are probably counting down the days until they have tireless content generators that can perform their least-liked tasks - writing reports, presentations, sales copy, etc. - at low, robot-approved prices. But let's not get ahead of ourselves...