Bryson Broadcasting International Newsletter
Raising Radio and TV Revenues Worldwide!

15 September, 2018

 

Greetings from BBI!

Today's competitive broadcasting environment means that we all must be better, we all must work smarter. Bryson Broadcasting International (BBI) is committed to helping broadcast organizations worldwide to raise their level of expertise in sales and management.

Our newsletters give you information about sales and marketing that you may use to increase your revenue. We hope that you may find them to be of great benefit to your sales success. Happy selling!
In This Issue
Understanding The Marketing Channel
The Client's Corner
For All Of You In Kentucky
Words To Live By...
We Want To Help Your Staff Increase Revenue.
Understanding the Marketing Channel         
The Marketing Channel 
Every time a new product is introduced, potential consumers must move through the Marketing Channel.  The stages are Unawareness, Awareness, Comprehension and Image, Attitude and Action. Remember the first tablet that was introduced?  You were probably asking yourself: What is an I Pad? What does it do? Why would I want one? How would I use it?  
Through your contacts with information about the product, you eventually got your questions answered and either bought one or you didn't. And, those answers might have come from many sources: advertising of various sorts, word-of-mouth, personal contact with the product. Today, consumers usually experience six "touches" before they buy.  
When we approach a new prospect, that prospect must also move through the Marketing Channel. Although they may know our stations or newspaper, they may not know us. We are the liaison, the face of our companies. Our prospect is again asking himself:"Who is this person? Why would I give them my time? My money? How will it benefit my business or me if I do?" Through the sales process we employ, we move our prospects through the channel to a positive conclusion. If they believe the reward of working with us outweighs the risk of doing so, their action will be to buy our campaigns.  
The questions we ask in Phase Two, the information we gather, the campaigns we create to solve our clients' problems will determine our success with these prospects. Remember, it's about them, not about us!  
The Client's Corner
.  
If you haven't visited my website for awhile, I invite you to do so. My new and improved website is now available for your perusal. It contains videos from stations and individuals who have benefited from working with BBI. You'll also find pictures of some of the great broadcasters from around the world with whom I have worked. The services page lists some of the sessions I teach. I didn't list all of them, since I have over 40 sessions available and create more monthly.   Take a look and enjoy!   www.patbryson.com 
 For All of You In Kentucky 
  

 

I'll be speaking at the Kentucky Broadcasters Convention October 8 and 9 in Bowling Green.  The sessions are "Why

  Do Clients Buy From Us" and "Getting To 'Yes" Today."
Hope to see you in the sessions!

         

 Words to Live By......
  

           

  "Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service."                                          
                                                                Fabrizio Moreira 
We want to help your staff increase revenue! We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise.  We customize our programs to meet your needs.  As needed, we make use of interpreters and produce sales materials in your language. If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com, or call us at 918.747.8774. 
 
For more information about BBI, click here.
┬ęCopyright 2018 Bryson Broadcasting International
A little about me.....
Pat a8704 ch
 
Pat Bryson has worked in the radio industry for over 30 years. During that time, she was one of the highest billing sales people in the radio industry in her market. She was promoted to General Sales Manager, managing and training both experienced and inexperienced sales people . Her career advanced to General Manager, where Pat  created a culture of over achievement for her stations.
  
Through Bryson Broadcasting International, Pat now helps her clients to create that same culture of over achievement in their stations.
 
Pat is one of Radio Ink's Most Influential Women in Radio for 2018. 
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