As I prepared to step into the role as Interim President of the Association, I felt that it was extremely important to identify our “WHY” from the outset. And not just to identify it, but to embrace it, to live it and to let it serve as a guide for all that we do during my tenure. Believe it or not, it didn’t take a team of MIT engineers working countless hours to unlock the complex mysteries found within a fancy Mission Statement. In fact, the answer is very simple. The KBA exists BECAUSE of our members, FOR our members. We exist because our many wonderful members, like you, are committed to participating in the PEP/NCSA program. We exist for you by providing over $140k in member service opportunities throughout the year. In summary, please know that as we walk through the doors of the KBA each and every morning, we remind ourselves of why… “BECAUSE OF YOU, FOR YOU”. If you have any questions or suggestions about how we can better serve you, please don’t hesitate to let us know. Thank you for being a member of the Kentucky Broadcasters Association!