Unique Perspectives
October, 2018



Bimini Twist Redo...Introducing Bahama Shores

Bahama Shores Room
Introduced nearly nine years ago, Bimini Twist is one of the largest machine-made loop-pile carpets ever created. According to netknots.com., "the Bimini Twist is considered to be a 100% knot providing 100% line strength.  It creates a double line with a loop at the end to which a leader can be attached with a loop-to-loop attachment". Did you get all that? Translation...Bimini Twist is a complex, looped, fisherman's knot and it's the inspiration for our Bimini Twist: A complex loop in its own right. Our Bimini Twist is ideal for wall-to-wall or area rug application and is available in nine unique color-ways  Bimini Twist is what marketing types call a "Halo" product that makes the statement: This is who we are and this is what we do. So we decided to do more of it by introducing a companion product, Bahama Shores. Manufactured using the same 100% pure New Zealand wool and to the exact specifications as the original, Bahama Shores is offered in six color-ways fashioned to augment the nine of Bimini Twist. A total of 15 color options in the same texture...Wow! Hey, for a company whose color lines average 6.324 colors per product (that would be us), having 15 available in the same texture is huge!  Bahama Shores will be available soon.
Baham Shores Colorways
An Important Update
smokey the cat

In our newsletter of July 2017 we introduced you to Smokey, C.F.O. (Chief Feline Officer) of Gainesville Flooring in Gainesville, Georgia. Based on the above photo it appears she's working just as hard as ever. Smokey was originally photographed 'sleep-testing' three of our latest thick and luxurious custom-made-to-order wool shags. Apparently her appetite for meticulously crafted and intricately realized rugs (ours) has not been compromised. She's shown here recently performing the same grueling test on yet another one of our top selling shags, Aurora Borealis. Appropriately enough, she's chosen the standard color-way 'Jaguar'*. 

* We don't care what the British say, we're Californians and we pronounce that Jag´-wahr NOT Jag-you-are. Thank you very much!!.

SPECIALS - Great In stock values

We have a large inventory of first-quality special buys offered at significant savings to you. To see them all click here.

Dayton - 4109

Georgetown Glen - 4118

Trenton - 101
Trenton - 101
Envoy - 2101




Prices are reduced on these four styles. 


Industry Terminology
The list of boring terminology used in our industry is virtually endless. We've been merciful and limited our list it to those few listed below.

Axminster - That's Ax-min-ster NOT Ax-min-is-ter. Stop saying that!  Anyway, it's a town in south west England where machine weaving (of mainly multi-colored patterned carpets) was developed. Clever people those English, naming Axminsters after Axminster.

Bonded Urethane Cushion- What you call it when you want to charge more for Rebond Pad.

Carpet Odor - Ah the sweet smell of newness! New car interiors, freshly painted walls, New clothes; all good stuff. New carpet also has an aroma. Synthetic carpets aroma is like fresh, clean, vinyl and wool can be as bracingly 'refreshing' as a petting zoo. In every case, however, the aroma of newness is always temporary. Sisal and Seagrass have the aroma of freshly mowed lawn. In all installation ventilation helps expedite the process of elimination. 

Continuous Filament - Yarns made of synthetic materials (nylon, olefin, polyester, etc.) are made of individual fibers that are of unlimited lengths. So theoretically we could create a strand of PetProtect nylon fiber that begins here in distant and exotic Riverside California and run it continuously to wherever you are.  Pretty neat.  We've not yet taught sheep to grow wool like that.

Denier - Is a weight to length measurement and it's used to determine the size of a fiber. If you take a gram of something, say the equivalent of seven sticks of freshly chewed and malleable Wrigley's Spearmint gum, and stretched it uniformly for 9,000 meters, roughly 5 ½ miles, then sliced it half, the thickness would be one denier.  And the higher the number, the thicker the gum, er...fiber. So six denier fiber is soft and fine and fifteen denier fiber is larger, more confident feeling, and durable.  

Dye-Stuffs - A dumb name to be sure. These are highly concentrated chemical substances in powdered and liquid form that are mixed with large quantities of water and used to add color to carpets. These same chemicals have been used for over a century to add color to many things, upholstery fabrics and clothing among them. So if your customers are sick and nervous about chemical dyes and you happen to notice that they're wearing clothes. Tell them to calm down.  They're already covered in the stuff. Or I guess that would be stuffs.

Gauge - The distance apart of needles on a tufting machine. So a 10th gauge carpet has 10 needles per inch in width.  I know, this is highly technical stuff.  In woven goods it's called Pitch, which measures the number of needles in 27 inches. Back in the olde days 27" was the standard width of carpet looms until someone figured out how to make them wider - hence the term broadloom. There isn't a loom anywhere in sight at most carpet manufacturing facilities today but we still call carpet broadloom. Before looms were broad, samples were just cut in full width from the salable material and  although it no longer makes sense from a waste-free usage standpoint, we still make samples 27 inches (or 13 ½") wide. Go figure.

Hand - Stupid industry-speak for how a carpet feels. We can't say it feels good. We have to say it "has a good hand". We're not alone in goof-ball jargon.  In the food industry something doesn't taste good, it "eats well" or, even worse, "it's a good eating piece"

Nap - Not what you were doing while we were waxing poetic about Denier, it's the fuzzy part of the carpet above the backing. Another word for Pile

Pile - In a sentence, you wouldn't call it 'a pile', although I suppose it could be a pile, you'd call it 'the pile':  Which is another word for nap.

Power Stretcher - A piece of equipment we wish installers would use more often.

Staple - A fiber that is not continuous (generally wool in our industry) that ranges in length from three to six inches and is spun into yarn. Why it's named after a u-shaped piece of wire with pointy ends is anybody's guess.

Tackless Strip - Does not feel tackless when you step on it barefooted.

Wilton - A city in southern England where a method of machine weaving carpets in either solid colors or multiple colors (up to five total) was developed. Frames behind a Wilton loom each hold an individual color up to a maximum of five frames. Sooo, a Five-Frame Wilton has five colors. Again, this is highly technical stuff. Clever people those English naming Wiltons after Wilton.

(Surreys were also first made in Surrey)