UNVEILING OUR NEW HPS BRAND IDENTITY
CONFIDENTIAL - NOT FOR EXTERNAL DISTRIBUTION
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We've seen changes in the way we go to market, the industries we sell to, the products we offer, overall sales growth, and how we recruit and retain employees, to name a few.
To reflect this, we want to rebrand HPS beyond a new logo and tagline.

This rebrand messages to the market our product solutions offerings, future-focused direction, and commitment to our employees:
  • Striving to be a leader in the electrification of our world by providing standard and custom power conversion solutions
  • Focusing on new and emerging markets, and continuing to serve legacy markets
  • Positively impacting social and environmental sustainability
  • Creating a positive employee experience
  • Investing in our systems and facilities, including expanding our design and manufacturing capabilities
(not to be shared externally)
More than a rebrand, it's an investment in our business, our people, and our future.
External Launch Date
We wanted to announce the rebrand to all employees ahead of the market. The rebrand will officially be launched externally on Monday July 10th. We would appreciate it if all employees could keep the rebranding confidential until July 10th.

US & Canadian Representatives will be notified of the rebrand on July 6th ahead of the market. They will also receive the official launch announcement on July 10th.
Rebrand Development
The development of the new brand involved evaluating the existing brand identity, obtaining feedback from employees, customers and partners, and analyzing our future direction. The modernized logo (designed to resemble the winding of a core), colour scheme, tagline, and updated company messaging are all part of the new brand identity. The future focused tagline, "Energizing Our World", emphasizes our goal to be a leader in the electrification of our world by providing standard and custom power conversion solutions, while positively impacting social and environmental sustainability.
Updated Assets

Many assets will be converted to the new brand identity for the July 10th external launch including our website, Intranet, E-Portal, partner tools, social media and select literature. Remaining assets will be updated throughout the rest of the year. On July 10th the following assets will be available for employees:
Logo Files
The new logo and guidelines will be found on the Intranet homepage under "HPS Logo".
There are four versions of the logo:
  • Primary: This is the main logo and will be used for most assets.
  • Secondary: Two versions of the logo are available, with and without the full name below. This is to be used when there are space limitations.
  • Tertiary: Designed exclusively for use in situations where the Primary and Secondary logos are below the minimum size limit.

Each of these logos are available in full colour, full colour reverse, all white, and all black.

Note: when placing a logo on a coloured background, please use the png file to avoid a white square background.

Please contact Marketing or refer to our new "Brand Guidelines" on the HPS Intranet if you have any questions about how the new logo and tagline should be used.
Company Templates
New letterheads and internal/external presentations will be found in the Intranet "Company Templates" area.

Various slide designs are available within each PowerPoint.
Business Cards
New business card templates have been created. If you require new business cards please order them through your regular order process.
Email Signatures
In order to create consistency, an email signature template has been created for all locations. This will be available the week of July 10th and a separate email will be sent to all employees when it is available along with instructions.
Questions?
Should you have any questions regarding the rebrand, please email Karen Witzel - kwitz@hammondpowersolutions.com.
Hammond Power Solutions | www.hammondpowersolutions.com