GNMLS President's Message

Welcome to 2026! Wishing everyone a happy, healthy, and prosperous New Year. Winter is off to a great start with snowmobile trails open and plenty of local events planned. Take some time to get away, recharge, and enjoy everything the Northwoods has to offer this season.

TrustFunds officially launched in the MLS in December and the rollout has gone smoothly. If your firm hasn’t enrolled yet, now is a great time to get set up before the spring rush. A quick, secure way for buyers to send earnest money—without relying on the USPS—is truly a game changer for our area.

GNMLS is also expanding its marketing reach in 2026. Be on the lookout for our ¼-page ads in many local visitor guides, with distribution expected to exceed 325,000 printed copies. This added exposure should help further strengthen our Northwoods real estate market.

Budget planning for next year will be starting soon. Along with potential lockbox purchases in the coming years, we’re also exploring AI-based tools to support listing data integrity, member education, and board office operations. We’d love your input—please send your ideas to me or the board office (MLS@NorthwoodsRealtors.org).

Looking ahead, NWAR President-Elect Kristin Fuerstenberg and GNMLS President-Elect Andrea Krueger will chair the 2026 Nominating Committees. Each committee will include three volunteers who will help recruit and prepare candidates for our June elections. We welcome members from across our seven-county area and firms of all sizes. Meetings can be held virtually, so travel isn’t required. If you have a few hours a month to give back, please let Matt, Victoria, or myself/Janel know—it’s a great way to grow your network and help guide our organizations forward.

Finally, don’t miss the great learning opportunities coming up. Terry Watson—“the aha guy”—comes highly recommended and will be presenting at a FREE event on January 22nd at Inshalla Country Club in Tomahawk. In addition, Victoria, our MLS Coordinator, will host 2 educational sessions coming up: January 7th (Admin Mastermind & Advanced MLS Training) and February 11th Lunch & Learn: Getting the Most Out of the MLS.

Stay warm, stay safe, and enjoy the snowy Northwoods!

Dan Pudlo, GNMLS President

UPCOMING EVENTS

CALLING ALL OFFICE ADMINS & ASSISTANTS!

Are you wanting to be able to better answer your agent’s questions - or just become more informed about GNMLS rules & regulations?

Block this time out of your day so you don't miss the education and camaraderie at this event!

We'll start the day with a mastermind about your MLS struggles, wish list ideas, and more.
Then we'll transition to updates on procedures and giving an overview of some more advanced features of the MLS.

WHEN: Wednesday, January 7th | 10am - 1pm

WHERE: VIRTUAL

LUNCH & LEARN: AI for REALTORS

Wednesday, January 14th

NWAR/GNMLS Board office (& virtual)

January's Lunch & Learn will be presented by Sharon Love Bates, who is the NAR Director of Emerging Technology. Join us!

NWAR's Lunch & Learn sessions cover important topics enhance an agent's knowledge base. These classes are held 'live' on the 1st Wednesday of each month and include FREE LUNCH for members attending (virtual option available).

Classes run from 11:45a-1:00p, include lunch from Subway, and are free for NWAR Members ($10 for others).

LUNCH & LEARN REGISTRATION

AFFILIATE SPOTLIGHT

At True North Title, we believe every closing tells a story — and yours deserves to be handled with care, integrity, and expertise.

Whether you’re buying, selling, or building something brand new, our team is committed to helping you bring your vision to life with exceptional service and attention to detail. What to Expect:

Quality & Security: We take pride in our work and use trusted software and processes to ensure private information stays secure.
Honest Expertise: Our knowledgeable professionals are here to guide you every step of the way with clarity and confidence.
Transparent Pricing: We believe in transparency- no hidden fees, no fine print. You will always know what to expect.
Timely Service: We value your time and strive to provide prompt service and clear communication, so your transactions stay on track.

Our Promise - Your satisfaction is our top priority.

With locations across Wisconsin, we are honored to be part of your journey - helping you reach your true north, one closing at a time. To learn more about True North Title, visit: www.truenorthtitlewi.com

Now serving the Northwoods from our offices located in Minocqua & Eagle River:

9568 Highway 70 West, Minocqua, WI 54548 **or** 221 S. First St, Eagle River, WI 54521

MICHELLE NELSON

michelle@truenorthtitlewi.com

KIM SCHAFFER

kim@truenorthtitlewi.com

MEMBERSHIP UPDATES

NEW MEMBERS

Samanthia Brunker

Brunker Real Estate Group *

Andrea Dolch

Pine Point Realty

Michelle Gille

Signature Realty

Denise Holmes

Collective Real Estate Group *

* New office added to GNMLS

RELEASED MEMBERS

Mark Belmas

The Real Estate Store - Ironwood, MI

Sheri Benson

Up-North Living Real Estate

Jane Carlson-Ballone

The Real Estate Store - Ironwood, MI

Rich Clinton (retired)

Birchland Realty

Jody Delasky (retired)

RE/MAX New Horizons

Wesley Delasky (retired)

RE/MAX New Horizons

Mary Feranec

Northwoods Realty

Greg Harvey

Redman Realty Group

Lisa Larsen

Century 21 Pierce

Todd Larson (retired)

Valuation Specialist

Helena Longhini

First Weber

Beth Meyers

Shorewest REALTORS

Tony (TJ) Morice

NAI Pfefferle

Alexandra Plessner

Northwoods Realty

Rebecca Prigge

Century 21 Pierce

Ark Rhowmine

NAI Pfefferle

Peter Rondello (retired)

Redman Realty Group

Laurie Wagner (retired)

Northwoods Realty

Janice Wyssling

The Real Estate Store - Ironwood, MI

John Wyssling

The Real Estate Store - Ironwood, MI

Ellen Wyssling Alonen

The Real Estate Store - Ironwood, MI

Rick Zoerb (retired)

First Weber

Danielle Zoerb (retired)

First Weber

MEMBERSHIP TRANSFERS

NAME	FROM	TO
Adam Bruckner	Bunbury & Associates	Collective Real Estate Group

MEMBER ANNIVERSARIES

The following Northwoods REALTORS are celebrating their 'quinquennial' anniversaries. Congratulations!

40 Years: Mary Ellen Poggemann, Redman Realty Group

35 Years: Andrea Krueger, Century 21 Best Way Realty

30 Years: Daniel Huhnstock, First Weber (Rhinelander)

25 Years: Timothy Kruse, Eliason Realty of the North

25 Years: Michael Miller, Miller & Associates Realty

20 Years: Thomas Thiessen, Century 21 Pierce Realty

15 Years: Michael Ariola, RE/MAX Invest

5 Years: Lynn Freimuth, NorWisRealty.com

5 Years: Marcie Hauser, MHauser Appraisals

5 Years: Samuel Pagels, Redman Realty Group

5 Years: Kathleen Thayer, First Weber (Minocqua)

Members who attend one of our 3 annual dinners (within 1 year of their anniversary) will receive a free pin with the REALTOR logo and the number of years of service. Or you can order a pin (cost $10) by contacting NWAR.

GNMLS STATISTICS

FROM THE MLS...

SHOWINGTIME TIP FOR MULTIPLE MLS USERS: MERGING DUPLICATE LISTINGS

When an agent belongs to more than one MLS, each MLS feed sends its own listing record to ShowingTime. Because of that, the agent will see 2 separate listings for the same property in their ShowingTime account (one per MLS). Each listing setup needs to be completed individually, as settings from one MLS record do not automatically apply to the other.

Agents can add the other MLS profiles so all listings appear in their ShowingTime account, but the listings themselves remain independent. This ensures that data, permissions, and settings stay aligned with each MLS’s rules and structure.

DID YOU KNOW - if you have the same property & listing agent, these 2 listings can be merged within ShowingTime?

Merging combines both MLS records into a single view where all showing instructions, feedback, and activity sync across both listings. This ensures that any showing request made from either MLS follows the same configuration and avoids duplicate work.

Merging comes with the following perks:

All showing activity, feedback, and instructions then sync between both listings.
Any updates to the showing setup apply to both.
Requests made on either MLS listing will route to the same showing configuration.

If you only want to only complete the listing setup once, make sure you merge your listings together FIRST so that one record becomes the primary listing and the other is 'linked' beneath it.

Instructions on merging listings can be found HERE.

EDUCATION & TRAINING RESOURCES

INDUSTRY NEWS

Housing Market Set for a 2026 Comeback, NAR Predicts

Although 2025 didn't meet sales expectations, NAR Chief Economist Lawrence Yun says a combination of rising inventory and interest rates in the 6% range will be enough to kick-start sales in 2026. Yun shared his optimistic outlook in November during NAR NXT, The REALTOR® Experience. During the virtual Real Estate Forecast Summit, Yun reiterated his expectation that existing-home sales will increase 14% in 2026.

GNMLS President's Message

UPCOMING EVENTS

AFFILIATE SPOTLIGHT

MEMBERSHIP UPDATES

NEW MEMBERS

RELEASED MEMBERS

MEMBERSHIP TRANSFERS

MEMBER ANNIVERSARIES

GNMLS STATISTICS

FROM THE MLS...

EDUCATION & TRAINING RESOURCES

INDUSTRY NEWS

WISCONSIN HOUSING REPORT

LEGAL UPDATE

LEGAL HOTTIPS LIBRARY

GNMLS President's Message

UPCOMING EVENTS

AFFILIATE SPOTLIGHT

MEMBERSHIP UPDATES

NEW MEMBERS

RELEASED MEMBERS

MEMBERSHIP TRANSFERS

﻿MEMBER ANNIVERSARIES

GNMLS STATISTICS

FROM THE MLS...

EDUCATION & TRAINING RESOURCES

INDUSTRY NEWS

WISCONSIN HOUSING REPORT

LEGAL UPDATE

LEGAL HOTTIPS LIBRARY

MEMBER ANNIVERSARIES