From Idea to Market

The legal playbook for startups

Launching a new business, technology, or product brings exciting opportunities but also important legal and business considerations. This practical session is designed to help entrepreneurs and startups think strategically about how they move new ideas into the marketplace.

During this session with Lucas Wetton and Hope Hickey Attorneys with Kerrick Bachert Law, will learn about key issues to consider when developing and launching new innovations, common pitfalls that startups often encounter, and ways to protect their business as it grows. The session will also cover important topics such as the proper use of graphics, logos, AI and branding, helping entrepreneurs better understand intellectual property considerations and how to avoid the unintentional misuse of copyrighted or trademarked materials.

Focused on real-world guidance, this session will give startups and small businesses the tools to make smarter decisions and build a stronger foundation for bringing their ideas to market.

THIS TUESDAY, APRIL 28

4:30 - 5:30 pm

Innovation Campus - #129

RSVP HERE

Measure What Matters:

KPI Strategies for Growing Startups

Join us for an engaging Startup Garden session presented by the Regional Tech Council focusing on Key Performance Indicators (KPIs) and how they drive smarter, more strategic growth for startups.

This panel discussion will be led by Rob Wilson, who will guide a conversation with Beth Rogers, Data Science Director, Bath & Body Works, Kahlil Gramon, Founder, Moneybot, Chris Derry, Sales Coach, Entrepreneur and JD Thomason, Product & Data Expedrt. Together, they’ll share real-world insights on identifying the right metrics, using technology to track performance, and turning data into actionable decisions.

Whether you're an early-stage entrepreneur or scaling your business, this session will help you better understand what to measure, why it matters, and how to use KPIs to fuel sustainable growth. Expect practical takeaways, honest lessons learned, and how to use KPIs to fuel sustainable growth. Expect practical takeaways, honest lessons learned, and meaningful conversation designed to strengthen your startup toolkit.

THIS THURSDAY, APRIL 30

4:30 pm - 6:00 pm

WKU Innovation Campus - VIP Lounge

RSVP HERE

Thanks to our sponsor Q Emporium and Continuity Advisors & Broker. Hosted by CREATE, WKU Innovation Campus, Bowling Green Area Chamber of Commerce and KY Innovation.

Kentucky Center For Leadership Event

Known as a humorist, Anne Murray has degrees in psychology, counseling and communication. She has shared her insights with audiences in 32 states and two provinces in Canada Some of her clients include: Albert Einstein College of Medicine, NYC; MD Anderson Cancer Center, Houston, TX; Kinder Morgan Energy; US and many more.

Anne was chosen to be the Showcase Speaker from KY for the National Speakers Association. She has served as President of the National Speakers Association of KY, President of the KY Association of Women Deans, Administrators and Counselor and various other roles including various positions with WKU.

THIS TUESDAY, APRIL 28

11:30 am - 1:30 pm

WKU Innovation Campus KYC4L Training Room

RSVP HERE

Kentucky Center For Leadership Event

Come be part of this experience as workshop leader and nationally known speaker Greg Coker provides the tools for building rapport with audiences, the keys to satisfying all four communication styles and the principles of persuasion that will leave your audiences wanting more!

FRIDAY, MAY 1

8:30 am - 4:00 pm

WKU Innovation Campus KYC4L Training Room

RSVP HERE

Kickstart your week with fresh ideas to help you get unstuck and set your week for success at our Monday Mastermind!

Join Our Mastermind Group!

Ready to boost your brainpower and connect with awesome people? Our in-person Mastermind Group is the perfect spot to share ideas, get feedback, and level up together. Whether you’re tackling challenges or brainstorming new projects, this is your go-to crew for motivation and support. Come hang out, bring your best vibes, and let’s make some magic happen!

Monday Masterminds meets the 1st and 3rd Monday of each month at the WKU Innovation Campus. For more information email Kelly Wright with Beowolf Testing.

MONDAY, MAY 4

10:00 am - 11:00 am

WKU Innovation Campus #129

RSVP HERE

Kentucky Center For Leadership Event

Welcome to the Energy Bus Workshop, based on the Wall Street Journal bestselling book by Jon Gordon. This a 2-part workshop program to develop your mindset, leadership, and teamwork skills individually and collectively. This workshop is about developing your mindset through the 10 Rules to fuel your work, life, and team with positive energy.

This session will be led by Jim Green a certified professional speaker, executive trainer and life coach with over a decade of experience serving professionals across many industries- from healthcare and education to manufacturing and finance. During tese two days we Jimm will introduce the tools and habits to create a development roadmap for you individually, as a team, and organization.

WEDNESDAY, MAY 6 & THURSDAY MAY 7

8:00 am - NOON

WKU Innovation Campus KYC4L Training Room

RSVP HERE

Kentucky Center For Leadership Event

Erin Hulsey, Director of Human Resources for the City of Bowling Green, is passionate about shaping leaders who lead and serve the people around them. She encourages people to first lead themselves, then lead others by being authentic, creative, and kind in the workplace. Erin will challenge leaders and help them step outside the boxes they’ve built. With over 20 years’ experience in Human Resources, Erin brings high-energy facilitation, practical insights, and a focus on helping teams communicate better, collaborate more effectively, and thrive together.

FRIDAY, MAY 8

8 am - Noon

WKU Innovation Campus KYC4L Training Room

RSVP HERE