Upcoming Virtual Trainings | | Small business owners are constantly told to do more. More platforms. More posts. More tools. More trends. This seminar is about doing less, but doing it better. Smarter Marketing, Not More Marketing is a 90-minute, seminar-style training designed to help small business owners understand where marketing actually delivers value—and where it quietly drains time with little return. Instead of chasing every platform or tactic, this session focuses on building a clear, sustainable marketing foundation that fits your business, your audience, and your capacity. We’ll break down the top 10 marketing basics every small business should understand, with a strong emphasis on return on time invested, not just visibility or popularity. You’ll learn which platforms tend to work well for certain types of businesses, which ones often don’t, and how to stop forcing strategies that aren’t aligned with your goals. This is an educational, discussion-based seminar. You’ll see real-world examples, learn how to evaluate free and low-cost tools realistically, and participate in guided conversations with other business owners about what has actually worked in practice. You’ll leave with clarity, confidence, and a decision-making framework you can use again and again—so your marketing supports your business instead of running it. | Can't find your business on Google? This training breaks down search engine optimization (SEO) into clear, actionable steps so you can improve your rankings on Google without the guesswork. You'll learn the right way to choose your keywords, optimize your website, and track your progress using free and paid tools. Whether you're new to SEO or looking to refine your strategy, this training will help you create a website that ranks higher and attracts more customers. Attendees are encouraged to bring their laptop so they may work directly on their site during this training. | | Meta tools change fast, but good marketing fundamentals do not. This stand-alone Meta Business Suite training is designed for small business owners who want clarity, not constant platform stress. Rather than walking through every new feature or interface tweak, this session focuses on what materially impacts your Facebook and Instagram performance and what is optional, overhyped, or safe to ignore. We’ll break down how Meta Business Suite actually works today, how AI is being integrated into the platform, and how small businesses should be thinking about content, consistency, insights, and engagement moving forward. The goal is not to chase the algorithm, but to build a smarter, more sustainable social media approach using the tools that matter most. Whether you manage your own social media or oversee someone else doing it, this training will help you understand Meta Business Suite well enough to make confident decisions, spot inefficiencies, and focus your time where it creates real return. | | Grow & Gather is a quarterly, virtual book club designed to bring together people who are building businesses, exploring new ideas, or stepping into a fresh chapter of life. Our goal is to cultivate a supportive community where members can learn alongside one another, share perspectives, and grow through meaningful conversation. Each gathering is centered around a thoughtful read and the belief that learning is better when it’s shared. Good books. Good people. Real growth. Come ready to talk, reflect, and listen. This is about shared insight and connection, not perfect prep or expert energy. The book for Quarter 1 is The Last Lecture and is the perfect way to support goals and inspire success. Participants are responsible for securing a copy of the book. | | HR documentation is one of the most important, and most overlooked, parts of managing a team. This session will walk through the essential types of documentation across the employee lifecycle, including hiring, onboarding, compensation and benefits, performance, and separation. We’ll also highlight common documentation mistakes to avoid and why proper recordkeeping matters. | | LinkedIn isn’t about being everywhere or posting constantly. At its best, it’s a platform for reaching the right people... whether you’re building a personal brand, growing a business, or supporting both at the same time. This training focuses on how LinkedIn actually works as an audience-building tool. We’ll look at the strengths and limitations of personal profiles and business pages, how people discover and engage with content on LinkedIn, and what types of visibility tend to support real connections and credibility. The goal is not to turn LinkedIn into another full-time job, but to use it intentionally as part of a broader marketing strategy. Designed for professionals and small business owners who feel unsure, inconsistent, or overwhelmed by conflicting advice, this session provides clear guidance on when LinkedIn makes sense, how to approach it realistically, and how to decide what “working” looks like for you. Participants will leave with a clearer understanding of who they’re trying to reach, how LinkedIn can help (...or not) and what a sustainable, audience-focused approach looks like moving forward. | | Confidence is a powerful tool for gaining respect and inspiring trust with others. And yet, there are words, phrases, and non-verbal communication such as facial expressions, tone of voice, and body language that can convey weakness, damage our perceived confidence, and sabotage our effectiveness. Confidence is essential to leadership and is an important component to career advancement. Confidence is a combination of verbal and nonverbal behaviors. By acting confident, we influence how others perceive us, and we can change how we feel about ourselves. | | People management is some of the most rewarding and demanding work we will tackle in our careers. During this two-session course, we will break down essential management principles and equip you with practical tools to navigate real-world management challenges. We will delve into the advantages and methods required to become an effective coach, mentor, and leader by learning strategies to effectively grow and develop your team using a coaching style to management. | | Connect with us on social media for all the latest information and updates. | | | | |
