The TOT-TBID Dollars At Work program is powered by the

North Tahoe business community. Thank you to the business owners

who contribute to the Tourism Business Improvement District.

Grant Project Highlights

Revitalize Watson Cabin

Through the TOT-TBID Dollars At Work program, over $43,000 was allocated through the 2024 Annual Grant Cycle to help restore the Watson Cabin. Efforts included refinishing the original floors, repairing structural elements and broken windows, restoring the original bathroom, and offering a small-scale museum gift shop and Tahoe history exhibits. Watson Cabin is open Tuesday to Sunday from 11 a.m. to 4 p.m.

Watch What's New

BEBOT Beach Cleaning Summer Schedule

Through funding from the TOT-TBID Dollars At Work Program, the innovative beach cleaning robot, BEBOT, is cleaning up the North Shore this summer! Check out the dates and locations at a beach near you to see BEBOT in action.

View the Schedule

Projects that TBID Dollars Supported

Protect Lake Tahoe and Your Paddle Gear

The NTCA invested TBID marketing funds into the production and distribution of a new video in partnership with the Lake Tahoe Water Trail. Highlighting the Clean, Drain & Dry initiative to prevent the spread of aquatic invasive species in Lake Tahoe, the video focuses on how paddlers – particularly with inflatable paddleboards – can help keep Tahoe’s water clean. The video and campaign will be distributed both locally and by REI to all of their members within driving distance to North Lake Tahoe.

Sunday Commercial Trash Service

A pilot program is running between June 2 and September 1 to initiate commercial trash service on Sunday. Commercial customers with at least two scheduled weekly pick-ups can adjust one of those pick-ups to the new Sunday service.

Interested customers should call TTSD at 530-583-7800 between 8:00 a.m. – 4:30 p.m. Monday through Friday to request to change one of their collection days to Sunday.

This pilot program is being funded with TOT-TBID Dollars At Work funds. Thank you to the members of the business community who participated in the conversation around the need for Sunday service.

In the News

North Tahoe Leaders Pen Article in Fodors

"Gatekeeping one of America’s most stunning alpine lakes isn’t the answer to protecting this precious resource. Responsible stewardship is." NTCA President and CEO, Tony Karwowski, and Travel North Tahoe Nevada President and CEO, Andy Chapman, wrote an op-ed published on Fodors.com.

Read the Article

TOT-TBID Dollars At Work Programs Focus on Workforce Housing

In a 101.5 Truckee Tahoe Radio Community Spotlight, Erin Casey, CEO of Tahoe Housing Hub, speaks to how the Accessory Dwelling Unit Accelerator Pilot program supports and creates affordable living for local workers.

Listen Now

Both Tahoe Housing Hub and Placemate were recently featured in an Outsideonline.com article focused on how to find lodging in a mountain town, and how local organizations are partnering to support their local workforce.

Read the Article

Share Your Latest News

How is your business making an impact in the community? We want to feature you! Send us your upcoming events and information and we will help you share the news.

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NTCA Updates

Annual Grant Cycle Opens August 1

The Annual Grant Cycle, part of the TOT-TBID Dollars At Work program, supports projects and programs that achieve community vitality, economic health and environmental sustainability. This grant cycle is for projects ready for immediate implementation upon approval. Workshops will be held on July 16 and July 18 to learn more about the process and ask questions.

Learn More

Additional TOT Advisory Committee Seats Available

At the June NTCA Board of Directors meeting, staff was directed to reopen the committee application process to fill two additional seats; one representing workforce housing, and one at large seat seeking geographical representation from Donner Summit.

Learn More and Apply

Road Construction Updates

Several projects are occurring in the region that will improve and repair infrastructure but impact traffic and transportation between Incline Village and Tahoe City. Check out the NTCA road construction blog for weekly updates throughout the summer.

Read the Blog

Destination Stewardship Plan Updates

Stay up-to-date on the stewardship work happening in Lake Tahoe. The Destination Stewardship Plan is launching a new newsletter to keep you informed of the work happening by organizations in the region.

Placer County Updates

North Lake Tahoe Wildfire Preparedness Town Hall

Join Placer County Supervisor, Cindy Gustafson, tonight for a town hall for eastern Placer County residents to learn more about what public safety agencies are doing to protect the region and how they can do their part.

The event will be held in Kings Beach at the North Tahoe Event Center tonight, Tuesday, June 25, starting at 6 p.m. It will also be broadcast online via Zoom and Facebook Live.

The event is open to the public and no RSVP is required. Placer County has also partnered with the Sierra Community House and the event will be translated into Spanish and provide accommodations for hearing-impaired individuals.

Get More Info

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