Welcome to Fall Flights
I’m enthused to introduce the second issue of the Fall Flights Newsline. We had a great response to the first issue! We emailed the first issue to nearly 400 individuals and had an opening rate of 72%. Thirty-six percent clicked on the link to state goals and 34% clicked on the link to learn more about the Fall Flights Program. The percentage of individuals that clicked on links for more information was well above the industry average. It demonstrated that states are eager to learn more about how their individual investments will contribute to larger waterfowl populations, support a host of migratory bird species, and provide more opportunities for all to experience the magic of migration. If we all do a little, we can accomplish a lot together!
Cheers,
Ryan Brown
Fall Flights Advisory Committee Chair
Director, Virginia Department of Wildlife Resources
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