Exciting changes are happening for New England Dairy Promotion Board and our sister organization, New England Dairy & Food Council. This fall, we will be unveiling our new look as one organization.
Keep an eye out in October for the reveal of our new name and website – we’re excited to share it with you!
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4,000+ Students Meet Dairy Farmers
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During the 2018-19 school year, we held 27 farm tours or dairy farmer educational events with schools, reaching 4,200 students. Pictured above: Maggie LaPrise of EMMA Acres in RI. Maggie spoke to 900 elementary students in Newport, RI and brought a calf to the school in June.
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Curriculum Increases Dairy Knowledge by Over 100% for 5-8th graders
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A dairy focused curriculum, geared towards grades 5-8 called “Cows to You: A Virtual Visit to Two New England Dairy Farms,” was distributed this year to nearly 18,000 teachers across New England with over 2,000 online downloads of the program. The three lesson plans meet common core standards and are designed to enhance health and science curriculum.
A 10-question survey conducted pre and post curriculum implementation showed a 106% improvement in knowledge about cow care and dairy farm sustainability. The largest gains in knowledge were related to the benefits of technology on the farm.
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Influencers Reach Over One Million People with Positive Dairy Content
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So far this
year, we have
reached over one million people online with
sponsored content created by
our team of influencers, including MilkPEP Team Milk athlete and U.S. Olympic Rower Gevvie Stone. Gevvie is also an emergency medicine doctor.
Gevvie was interviewed by Jill Castle, MS, RDN on The Nourished Child Podcast. During Gevvie’s interview, she discussed why she drinks milk, the positive impact it’s had on her performance as an athlete and doctor, and why she believes in her Team Milk partnership with NEDFC and MilkPEP.
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15 Events Held for National Dairy Month
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For National Dairy Month in June, we promoted dairy at 15 events across New England including the 37th Annual Jimmy Fund Scooper Bowl located at City Hall Plaza in Boston, where 8,000 people visited our booth.
We also created a National Dairy Month toolkit to help our partners spread the word about dairy online. The toolkit drove approx. 8,000 combined website views to our
Must Be the Milk
website, and over 319 resource downloads.
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Boston 25 Zip Trip Promotion to Reach Over Three Million in MA
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Dairy farmer Susan Shields (center) and her daughter Katherine (left), of Lolans Farm in MA, are interviewed live on Boston 25 for a segment sponsored by NEDPB.
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We sponsored Boston 25 Zip Trip events this summer, where we shared dairy’s story in towns in Massachusetts via live broadcast events, online promotions and TV ads. Our booth provided people with dairy trivia, samples, and prizes. The campaign ends in August and is estimated to reach 3 million people.
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Students Pitch New Ideas for Serving Dairy in Schools
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On August 7th, we hosted the
New England Dairy Farmers Innovation Challenge
at Gillette Stadium. The event provided middle and high schools with the opportunity to connect with local dairy farmers, learn about farming and dairy nutrition, and come up with creative ways to serve and educate about dairy in schools. Above: Kies Orr, of Fort Hill Farms in Thompson CT, speaks to students.
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Nearly 50 Dairy Farmers Participate in Media Training
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In July, we held a media training for 50 New England and New York dairy farmers in conjunction with the Agri-Mark Young Cooperator annual meeting. Farmers learned how to have more productive conversations with reporters, and six farmers were interviewed in front of the group to practice. The training was rated a 4.4 out of 5 by the group.
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Paul Ziemnisky, Executive VP of Global Innovation Partnerships, Dairy Management, Inc.
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Checkoff is Bringing Change to Fluid Milk
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For consumers, times have changed. Most families don’t eat the way they used to. They are snacking more and eating traditional sit-down meals less. Thus, they no longer rely solely on the white gallon of milk jug to serve their families’ needs. Milk alternatives are on the rise, representing around 10 percent of milk’s decreased consumption. This means that 90 percent of losses are to beverages that meet consumer needs for thirst quenchers, such as water, and energy-boosters, like coffee and single-serve energy drinks.
Fluid milk needs to evolve to meet changing consumer expectations and deliver a better product – where, how, and when people want it.
Read More.
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We pitch dairy story ideas to local media on a regular basis. Below is a sampling of recent stories we worked on. If you have a story idea contact
Rene Thibault.
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