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Award-Winning Peru Finca
Santa Monica Coffee
Now Available for a Limited Time!
Peru Finca Santa Monica coffee is a “Cup of Excellence” award-winning heirloom (non-GMO) organic coffee that is exclusively available at Urth Caffé for a very limited time. It is a national award winner and the highest rated organic microlot coffee out of Peru. Urth Master Roaster, Zachary Fogel won this extraordinary coffee at auction and it was purchased directly from the farmer. A medium roast with an elegant body—it has tasting notes of berry, stone fruit, citrus and tropical fruit, with a silky finish of dark chocolate, molasses, and brown sugar.
This very special coffee was roasted to perfection at our Hawthorne roasting facility with the greatest care and expertise to coax out all of the unique and nuanced flavors this spectacular lot has to offer. It is a limited-edition, single-origin microlot that is not available anywhere else in the world. And Urth Caffé has a limited supply, so when it is gone it is gone!
What is the “Cup of Excellence” award and what does that mean for you and your cup of coffee? The Cup of Excellence competition is held annually in coffee producing countries around the world. It connects small farmers with the market. The winners are connected with roasters who bid for the coffees, and very small-scale producers of some of the world’s finest coffees receive prices in line with the quality of their product—much higher prices than if they sold their crop through traditional channels. It’s a win-win: the producer benefits financially and is able to invest in their farm (and therefore the future quality of their coffee), and the ultimate beneficiary is you—the coffee loving public—who gets to enjoy a cup of a spectacular single-origin microlot.
Hugo Mariño Laura cultivates his geisha variety on a small 0.5 hectare plot on his farm Santa Monica. Located at an altitude of 2,100 meters above sea level, on the slopes of the snowy Choqesafra, Santa Monica has a unique microclimate that is perfectly suited to producing this exquisite coffee.
The prestigious Cup of Excellence award is given after a rigorous international competition with each top 10 coffee being cupped at least 120 times. Cupping is a process that helps the juror and roaster discern the notes, character and flavors of the coffee and separates top level roasted coffee beans from average ones. Giving you a beautiful—and in the case of Peru Finca Santa Monica Coffee—a one-of-a-kind experience, and a well-balanced cup of coffee with rich, lush flavor.
During the cupping process at our Hawthorne location, this very special bean had a “dry sniff” of hazelnuts and caramel; the “wet sniff” gave off notes of cinnamon, ginger and tropical fruit and the final cup at second tasting had a round nose that was slightly floral with hints of honeysuckle and maple syrup. It had a taste of brown sugar, molasses, hazelnut and cherry, with a round, smooth and silky finish. Truly exceptional!
But when all is said and done, what is the final criteria for choosing the beans? According to Urth’s Master Roaster, Zachary Fogel: “Basically it’s just a very good cup of coffee and that’s why we chose it.” Could not have been better put!
Get your Peru Finca Santa Monica coffee now at your favorite Urth Caffé!
Available in all cafés, and Urth Online Store. Not available at Urth LAX.
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