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September 13, 2023

Urth’s Roast Master Zachary Fogel Chooses

Only Coffee Beans That Are ‘Urth Worthy’ 

"When I began working in coffee, I started to see that every person that handles the coffee is stewarding the labor that came before just a little bit further down the line, from grower to roaster to barista to the final product served in the café," said Urth Caffé Roast Master Zachary Fogel.

"I was fortunate enough to meet Shallom and Jilla (Berkman, Urth’s founders) and learn more about Urth Caffé and its long history as a pioneer of Organic Specialty Coffee," he said. 

Founded in 1989, Urth Caffé is widely considered the first coffee roasting company in America to offer organically grown, heirloom coffees exclusively.


Many people ask, "What is heirloom coffee?" Heirloom coffee comes from a variety of trees that have never been genetically modified and are

like their ancient ancestors found growing wild in the rainforests. 


Heirloom species such as Bourbon, Geisha, Heirloom Cultivar, Typica (to name a few) can grow up to 20 feet tall, require deep shade, and produce less coffee yield than hybridized trees.

 

Agronomists, soil management and crop production experts tell us that coffee from Urth's heirloom, organic coffee trees grown at very high altitudes have the lowest acid when compared to conventionally grown coffee. Heirloom coffee has a superior flavor, a more distinctive aroma, and is naturally lower in acid for easier digestion.


"I'm grateful to have the opportunity to work with the best green coffees out there, to have the chance to give our baristas a roasted coffee from which to make the best drinks and continue to give our guests amazing coffee experiences."

 

"It goes without saying that it starts where the coffee is grown and processed in the country of origin. It started to dawn on me just how important it is that the connections in the coffee supply chain be strong and mutually beneficial," he continued.

 

It is his job to carefully choose each new micro-lot crop of heirloom, organic coffee from our source farms, to uphold Urth's unmatched standards and tirelessly compare Urth coffee to hundreds of other samples from around the world to make sure our beans are second to none and, of course, nothing less than "Urth Worthy."


Working directly with many of Urth's own exclusive sources in Africa and South America, Zachary roasts heirloom, organic, award-winning quality coffees carefully every day at Urth Caffé South Bay in Hawthorne, California, a process which our guests can view through windows into the roasting room. 

Photo of Urth Caffé roastery location at South Bay.

Urth Caffé Heirloom, Organic Coffee~

Lower in Acid, Healthier for All

Savor Our Signature Spanish Latté™

Created in 1994, Still a Guest Favorite

Enj01 commented “Escape, adventure and delight artistically created in a cup!” about Urth’s signature Spanish Latté™ – a sweet, creamy caffé latté inspired by coffee in Barcelona.


Escape to Barcelona yourself when you sip this latté at your local Urth Caffé and refresh with our most famous ice blended drink, the Spanish Latté Granita.


Spanish Latté is an Urth Caffé original that we created in 1994.


Choose between Urth Dolce™ Espresso(mild/sweet) or dark-roast Urth Italia™ Espresso blend (strong/rich) – just tell your cashier which strength you would like.


Both can be made 100% plant-based, too.

Photo of Urth Caffé Spanish Latté, hot and cold with Boba.

Salads are a Great Choice

During September,

And Urth Offers So Many! 

Bountiful, flavorful Urth Caffé Signature Salads are perfect to enjoy at the end of Summer! 


Our own Urth Salad (pictured) is one of our most popular because it offers farm fresh mixed greens, feta cheese, Roma tomatoes, hearts of palm, garbanzo beans, Kalamata olives and pine nuts in our vinaigrette dressing and served with fresh baked bread. It’s available in half size and full.


Wendy commented “I LOVE the Urth salad! I'm truly addicted! Its flavors blend so well together, and the ingredients are so fresh & delicious! I always get the large and it's great as a stand-alone meal. My favorite is to add a side of Urth tuna to it as well!” 

  

Choose from these other Signature Salads ~ Urth Farmer’s Salad, Nicoise Salad, Caravan Kale Salad, our vegan Paradise Salad, Greek Salad, Caesar Salad, Mixed Green Salad, Fresh Fruit Salad and Heirloom Tomato & Burrata Salad.


Visit www.urthcaffe.com for more details and to order online to pick up or for delivery. 

Photo of Urth Farmer's Salad.
Photo of Urth Caffé Rose Matcha Boba Blended drink in a to-go cup.

Organic Green Rose Boba Exclusively

at Urth Caffé

 

Our Organic Green Rose Boba is a blended-ice or iced version of the Green Rose Latté™ created by Urth Co-Founder and Tea Master Jilla Berkman.

This refreshing treat is made with organic matcha, Earl Grey tea, pink rose and oat milk that inspired Courtneyelise to write “Delicious! I'm new to boba and this combination of matcha and Earl Grey tea with rose was very enjoyable. Just the right amount of light sweetness and flavor. Definitely recommend!”

Treat Yourself to Urth’s Decadent 

Chocolate Hazelnut Cake 

We agree with Lee’s comment about our Chocolate Hazelnut Cake “This is my wife's favorite treat. This is not too sweet but strong with both chocolate and hazelnut flavor. She enjoys it with a nice hot cup of Americano or black coffee. I recommend it to everyone to brighten up their days.”


With chocolate hazelnut sponge cake layered with Nutella and hazelnut icing, then covered in chocolate hazelnut ganache, this will definitely brighten your day ~ and you deserve it! 

Photo of Urth Caffé Chocolate Hazelnut Cake on a white plate with orchid garnish.

Urth Caffé Hours

Urth Caffés Downtown LA, Beverly Hills,

Melrose and Pasadena:

7 am to 10 pm Sunday through Thursday, 

7 am to 11 pm on Fridays and Saturdays.

  

Urth Caffés Santa Monica, South Bay and Orange: 

7 am to 10 pm Sunday through Friday, 

7 am to 11 pm on Saturdays.

 

Urth Caffé Laguna Beach:

7 am to 9 pm Sunday through Thursday

7 am to 10 pm Friday. 7 am to 11 pm Saturday

 

Urth Caffé at the Wynn Plaza in Las Vegas: 

6:30 am to 9 pm Sunday through Thursday,

6:30 am to 10 pm Friday and Saturday. 

Exterior photo of Urth Caffé in City of Orange, CA

Urth Caffé Orange

Earth Caffé logo on a light yellow background.
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