B2B businesses throughout the world are expanding their e-commerce offerings to maintain a frictionless transaction and keep up with online retailers like Amazon and Wal-Mart, who continue to target B2B customers. Since 2019, B2B online transactions have grown 30% as a percentage of total online sales and are projected to reach $1.8 trillion in the US in 2023.
As an Office Coffee Service (OCS) operator or B2B distributor, considering an integrated e-commerce platform for online ordering improves engagement with your customers while increasing sales.
Leverage your customers’ preferences
Your customers do just about everything online from grocery shopping to banking and everything in between. They prefer to text with family and friends and slack coworkers rather than speak on the phone. They expect the same from their OCS orders. The person designated to order coffee supplies prefers a DIY, frictionless tool for placing orders. They aren’t looking forward to receiving phone calls asking for orders or typing an e-mail to send listing supplies. E-commerce online ordering systems utilize high resolution photos, interactive search and know their preferences for products and payments.