February 15, 2017 

Media Contact:

Lisa Doerner



Using Digital Marketing for Lead Generation in 2017 and Beyond
Digital Rochester hosts session on how to effectively use digital marketing
Rochester, NY - On March 1, 2017 Digital Rochester's Digital Marketing Special Interest Group (SIG) will host "Using Digital Marketing for Lead Generation in 2017 and Beyond" at 7:30 a.m. at the Rochester Museum and Science Center. This session will focus on using digital marketing to promote business growth.
The sales process has completely flipped in this era of unlimited access to information. Gone are the days where buyers and decision makers need to rely on sales collateral and sales professionals to learn about products, services, and solutions. The companies that thrive in this space have found ways to use inbound and digital marketing to drive prospective customers to them through content development.
In this session, participants will learn how to create a process and infrastructure that will set up companies for future growth. Business owners, executives, business development specialists, marketing/sales professionals, and digital strategists will all benefit from the information presented at this event.
This event includes networking and coffee followed by a presentation from two guest speakers who will discuss the pros and cons of building out teams internally, outsourcing, and hybrid models to help you understand the best approach for your company.
Speakers :
  • Julio Ahumada - Founder & President, ZaZa Digital Marketing
  • Joe Morone - Partner, Worldleaders
Tickets are $35 for non-members and $20 for DR Members and students. To register for the event go to .



About Digital Rochester: 

Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community.

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