February 2020
 

This month we turn the spotlight on techniques for identifying higher value targets using personas and market segments, and the role of the solutions manager. 

Also, we've been publishing a lot of short articles on portfolio product management and marketing. This month, we've combined those practices into a comprehensive guide that gives you the full picture on portfolio product management and why you should consider it.

Enjoy our February issue.






High Octane Product Management Blog
  • The Solutions Manager Role In Its Purest Form. Consider It!
     
  • The Ultimate Guide to Portfolio Product Management & Marketing
 
The Product Management Playbook
  • Using Market Segments and Personas to Identify Higher Value Targets
In the Trenches FAQs
  • Product Release Schedule vs. Roadmap. Same Thing or Not?
What Does Good Look Like For You?
  • There's Consistency, and There's Consistently Good!
High Octane Product Management Blog
 
The Solutions Manager Role In Its Purest Form. Consider It!

The solutions manager role in its purest form mirrors one or more customer business functions. It feeds product management, product marketing, sales and customer success teams, and has no intended alignment to any products.

The Ultimate Guide to Portfolio Product Management & Marketing

This guide to portfolio product management and marketing answers the most common questions about what it is, how it's different and why you should consider adopting it. It's specific to B2B and B2B2C products and services.

Product Management Playbook
Markets Segments & Personas
How To Use Market Segments and Personas to Identify Higher Value Targets

If you use market segments and personas interchangeably, your market aim could be a little off! Use them in conjunction with one another though, and you have higher value targets for product management, product marketing, sales and customer success teams.

In the Trenches FAQs
Product Release Schedule vs. Roadmap!

Is there a difference between a product release schedule and a product roadmap? People seem to use them interchangeably.
 
What Does Good Look Like for You?
Product Management & Product Marketing
Consistency vs. Consistently Good!

"I want to know what good looks like for us!"

It's a phrase we hear often from our clients. And while consistency is always at the top of their wish list, they're more interested in being consistently good. 

Some business requirements are simple, articulate and clear, like they were written by a customer, while others look like they were written by a product expert or an engineer. The same goes for value propositions, marketing materials and sales tools.

If you want to know what good looks like for your product management and product marketing assets, contact us about a personalized onsite workshop. 

You'll learn how to do  product management and product marketing for your markets, your products and your business model. You'll know what good looks like for you so you can be consistently good. 

Training That Continues After the Training
After the classroom training, you get full access to Product Management University On-Demand, an exact replica of the classroom training (minus the live discussions). It's great for refreshers and even easier to get new hires up to speed quickly at a fraction of the cost.

Contact us today to see how easy it is be consistently good.

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