September 28, 2016

Media Contact:

Lisa Doerner



Using Your Website to Drive Sales
Digital Rochester hosts seminar on keyword strategy and lead generation
Rochester, NYWebsites should do more than provide a strong presentation of a company - they should act as an effective sales and marketing tool. On October 6, Digital Rochester's Digital Marketing Special Interest Group (SIG) will present "Using Your Website to Drive Sales," an event focusing on keyword strategy and sales techniques to grow one's business. 
"Using Your Website to Drive Sales" will provide tangible information to create web pages that rank high on search engines and landing pages that drive leads with keywords that matter. Experts will review a number of free tools that measure the effectiveness of a website, its landing pages and search engine rankings, and explain how to turn this data into actionable insights to improve website performance.
Event attendees, regardless of expertise or experience, will leave with knowledge of specific tools that can be incorporated immediately and sales techniques that have been proven to convert web leads into sales.
  • Joe Crestuk - President, webSURGE Digital Marketing
  • Karl Heberger - Chief Strategy Officer, Mason Digital
This seminar is for business leaders, sales managers, agencies, marketing professionals, and web designers/developers who want to learn how to build websites that grow business as well as ways to measure and optimize results.
"Using Your Website to Drive Sales" will be held Thursday, October 6 at 7:30 a.m. at Rochester Museum and Science Center, 657 East Ave, Rochester, NY 14607. The event will begin with a half-hour of networking, followed by 45-minute presentation, and a brief question & answer segment. This event is supported by DR's Digital Marketing SIG sponsor, Viant.
Tickets are $20 for DR members, $35 for non-members and $15 for students. To register for the event, go to .



About Digital Rochester: 

Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community.

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