|
Business development departments are doubling down by making ever more calls and messages, making the problem ever worse.
One MSP I work with requires all salespeople to make 50 outbound prospecting calls a week. How’s that working out? They are competing against full time SDRs who:
• Use dialers to make five or more calls at once, 1,000 per week
• Use multiple, cross-referenced lists with direct extension numbers
• Use customized apps that uncover buyer intent & sentiment
• Have automated sequences for calls & emails
• May reside offshore, working at a fraction of US wages
So this 50 calls per week tactic is bound to underperform compared to the brute force of the competition using automated contact systems (which are themselves seeing diminishing results).
| 
