Excited for Utica? We are, too!

Take a look at Visit Oneida County’s dynamic promotional video, shown at the 2025 NYS Tourism Excellence Summit in Lake George. Get a glimpse of the experiences waiting for you in Utica and start planning your visit!

Help Us Plan 2026 NYSTIA Event Programming!

Your Input Needed re: Topics, Issues, & Perspectives

for the 2026 NYS Tourism Conference

We thank the 2025 attendees of April’s NYS Tourism Conference and September’s NYS Tourism Excellence Awards & Summit for your enthusiastic, positive feedback. We want to be sure that we provide even more valuable experiences in 2026.

Take the Brief Survey - Please take a moment to share your thoughts below and help us plan another fantastic year!

There's $Billions in visitor spending locked up in New Yorkers' unused paid time off.

Join us at 10 AM on Friday, October 3rd as we launch 'Take Off New York'. This campaign, developed by the team at Fourth Idea, encourages employed New Yorkers to use their remaining 2025 paid time off (PTO) to explore nearby New York destinations. 
The preview presented at the New York State Tourism Excellence Summit received rave reviews! There is NO COST to participate.

Learn more & register for the virtual launch event here

Pro-bono campaign developed by 
Fourth Idea

for NYSTIA members

Tomorrow:

To stay visible to future travelers, destinations must evolve their digital presence through schema markup, diverse representation, and cross-platform optimization. And in a world of AI, Gen Z and Millennials are demanding authentic, inclusive content. Join us for this free workshop, presented by Cassandra Razzi from Orange142, to learn how to make your destination stand out in AI-powered travel recommendations. Register Now for Free

Sept. 24 Webinar Recap: For those of you who miss last week's Wednesday Webinar How to Accelerate Digital Maturity Across Your Operator Network with Wheresight, you can access the full recording and slide deck here.

Exhibiting at the 2025 World Canals Conference & Celebrating the Erie Canal Bicentennial

NYSTIA's Nate Gresock traveled to Buffalo and Rochester last week with your Tourism Champions Booth to showcase New York State destinations at the 2025 World Canals Conference and at the Fairport Erie Canal Bicentennial Celebration...

Read the Full Recap

What Does Tourism Mean To Your County?

2024 NYS Visitor Spending Update

The county-level advocacy handouts accessible on the NYSTIA website have been updated with data from the 2024 Tourism Economics report commissioned by ESD / I LOVE NEW YORK. Access the handouts here.

Parks & Trails New York (PTNY) has launched the first-ever economic impact study of the 750-mile Empire State Trail—and they need your help! By sharing this survey, you’ll play a key role in helping policymakers, funders, and developers understand the trail’s true value to New York’s economy and to the communities you serve.

Share the Survey | More About the Project

Discover how accessibility strengthens the bottom line and broadens audiences at the New York Accessible Travel Conference — the first of its kind in NYC. Hosted by Queens Economic Development Corporation and Accessible Travel NYC, this free, invite-only event will feature a powerful lineup and practical takeaways for tourism professionals. Mark your calendar — more details coming soon!

Registration & Details

Will the Miss New York Scholarship Organization bring the media spotlight, extraordinary community engagement, and positive economic impact to your destination in 2026? Our 2025 event in Orange County garnered over 1.3 million social media views in just ten days! We invite you to review the attached RFP and submit your proposal ASAP.

View / download the RFP

Join now for the upcoming December/January '26 issue! This ILNY-branded section theme includes:

Annual NYS Parks + Historic Sites Destinations + America 250 Launch Section (only issue with Parks bonus content opportunity)

Reserve your space by October 1, 2025 

Learn More & Sign Up

Discover how to tap into the growing global travel market with the Inbound Insider: Steps to Success Online Program, developed by IITA and Alon Tourism Solutions.

This cost-effective training helps destinations, suppliers, and tourism professionals build international trade partnerships, develop market-ready products, and attract global visitors. Strengthen your readiness for America 250 and FIFA 2026—learn more today!

Learn More & Sign Up

The Visitor Experience Manager (VEM) is responsible for the oversight of all aspects of the visitor experience and operations of the NYS Equal Rights Heritage Center (Heritage Center) and providing administrative leadership for the City of Auburn Historic and Cultural Sites Commission (Commission). The VEM plays an integral role in the visitor...

Learn More & Apply - Deadline to Apply is October 14th. 

The Director of Sales (DOS) is responsible for promoting and selling Tompkins County as a unique destination for large group meetings, conferences, and events through effective relationships with internal team, external partners, and key customers. The DOS will serve in the leadership role for the sales department, focusing on training....

Learn More & Apply

Become a Member | Join the Partnership Community

Volunteer at a 2025 Travel Show | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit