1. Selecting the Appropriate Security Technology
Choosing the right combination of technologies is highly dependent on the
problem at hand and anticipating potential problems.
2. Keep ROI & Expectations in Mind
The ROI requirement for a brand protection program differs from company to company. In some cases, the cost must be covered by the reduction in counterfeits, i.e. loss of sales revenue gained back with a successful program.
3. Best Security Programs are a Multi-Team Effort
The best multi-layered solutions involve a cross functional effort of multiple teams. The Brand Protection team may identify and approve technologies, but marketing, engineering and operations play a major part for a successful implementation.