The Marketing Corner
COVID-19 Marketing
During these virus-filled days consider marketing your wood as DIY (Do It Yourself) projects. There are thousands of people stuck at home right now looking for things to do and distractions from everything-virus!
Create some DIY wood project kits, both big and small, that people can finish or assemble. Be prepared to offer shipping or local delivery since most folks are practicing social distancing.
You should also consider short instructional videos on your web page or YouTube on how to finish or assemble these projects
Several urban/local wood businesses across Virginia are reporting record sales for DIY kits over the past few weeks!