People miss seeing each other up close and personal. Having recently attended some live events, I walked away feeling like I was at a “released from captivity party.” Folks were enthralled to dish in person, restaurant lines were long, and hallways were filled.
But when 2 of my staff came back from a recent event with COVID (mild as it was), and I tallied up my tab for exhibiting versus my business ROI, I wondered whether the return to pre-pandemic events was irrational exuberance. When I asked the question on LinkedIn the results were mixed.
The Rule of Three
Here is one way to decide whether to attend an event or risk FOMO? I’ve developed the Rule of Three; if I have 3 good reasons to be there (and one involves doing good business) you can count me in. If not, I’ll take the digital road. Watching, networking, and being entertained by brilliant speakers online can be extremely
satisfying and often just as lucrative. Catherine McConville, a member of our board of directors, quips “I apply the rule of three to leaving the house these days, never mind events.”
We Like to Watch
Also, a “looking” vs. “learning” paradigm is emerging. To be somewhere live and in the moment is an unparalleled way to ingest the group vibe. But to hear A-list panelists addressing an audience is actually something I’m starting to prefer doing online. They get to the point faster, they seem more prepared (perhaps because the audience is larger), and the audience is
Share your thoughts on how you’re deciding to go in-person or virtually.