July 10, 2020

VICA continues to fight for the  business community and Valley residents as we face uncertain times.
In This Issue

"COVID-19 should give us a sense of urgency on addressing homelessness, on helping the economy , especially the businesses that are being eviscerated right now."

- Councilmember-elect Kevin de Le ón during VICA Newsmaker Connection.

Media Mentions

Steve Nissen Selected as LAEDC Chairman
July 2

Chamber Coalition Advocates 'Safe Reopening' Plan
July 7

New Legislation in California Aims to Stop Dismissal of Long-Serving Employees
The Guardian
July 9


VICA Thanks Our Renewing Members 

Platinum Member




Association of Independent Commercial Producers

Bicker, Castillo & Fairbanks

Boys & Girls Club of America

Carollo Engineers

FirstMed Ambulance Services

Kindel Gagan

Meridian Consultants

The Week Ahead

Transportation Committee
Sponsored by  The Garland
Tuesday, July 14
9 to 11 a.m.
Online Video Conference
Click  here to RSVP

Government Affairs Committee
Sponsored by  Dolphin Group and  Rodriguez Strategies
Wednesday, July 15
9 to 11 a.m.
Online Video Conference
Click  here to RSVP

VICA After Dark with Assemblymember Luz Rivas
Thursday, July 16
4 to 5:30 p.m.
Online Video Conference
Click  here to RSVP

First Sip with VICA
Virtual Networking
Friday, July 17
9 to 10 a.m.
Online Video Conference
Click  here to RSVP

Save the Date

Ambassador Committee
Monday, July 20
9:30 to 10:30 a.m.
Online Video Conference
Click here to RSVP

Sacramento Virtual Advocacy Day
Only 8 spots available!
Tuesday, July 21
All Day
Online Video Conference
Click here to RSVP

2020 San Fernando Valley Hall of Fame - Home Edition
Thursday, July 23
5:30 to 9 p.m.
Online Video Conference
Click here to RSVP

Leaders Forum with Supervisor Kathryn Barger
Thursday, July 30
10 to 11:30 AM
Online Video Conference
Click here to RSVP

Hot Issues 

State Legislature
Both the California State Senate and Assembly decided to postpone returning from recess after two Assemblymembers and several staffers tested positive for COVID-19. The Legislature plans to continue work remotely. VICA wishes all affected a speedy recovery.

Public Health
Mayor Eric Garcetti warned Los Angeles residents that stricter Stay-at-Home orders would be reimposed if COVID-19 cases continue to rise. City and County officials worry that residents flouting public safety guidelines are driving the rise in new cases.

1.3 million applications for unemployment benefits were filed  last week. This was a slight drop from the previous weeks , although the weekly amount of applications continue to hover above 1 million. The  economy still remains at risk for the coming months as cases continue to surge. 

Federal public health guidelines for reopening schools will not be revised according to the Centers for Disease Control and Prevention, despite the President's strong push for holding in-person classes.

Officials throughout the country are raising concerns that restaurants and bars may remain closed to indoor dining for the foreseeable future, citing the difficulties in enforcing safety guidelines.

State Bar
The California State Bar exam, originally scheduled for July, was postponed to September, with a contingency plan for holding the exam online in October. Deans and students in law schools are also calling for the state to cancel the bar exam altogether due to the complications related to COVID-19, as well as problems inherent in taking the exam online.

Asphalt manufacturers are considering using plastic instead of oil for paving roads. The solution is intended to keep plastic out of the waste stream and landfills.

Councilmember-Elect Kevin de León Outlines L.A. Priorities at VICA Newsmaker Connection
HNTB  Government Affairs Director Joshua Englander and Councilmember-elect Kevin de León.

On Tuesday, Kevin de León, President Pro Tempore Emeritus of the State Senate and Councilmember-elect for City District 14, engaged our members in a VICA Newsmaker Connection. During the event, the Councilmember-elect outlined his priorities for when he enters into office.

VICA members sat at virtual tables during the Newsmaker Connection event.
The homelessness crisis remains a top priority. Councilmember-elect de Le ón stated "we need to act with a sense of urgency to make sure we can put folks under a roof." Acknowledging that the issue is multifaceted, he called for the streamlining of the permitting process to allow more housing to be built for individuals experiencing homelessness. "City Hall should take these [Measure HHH] projects and put them in front of the queue," de Le ón said. 

The Councilmember-elect also emphasized the pressing need to financially support struggling businesses. "Small businesses are the backbone of our economy," de Le ón said, expressing his readiness to fight for more federal support for the City of Los Angeles. He also noted that leaving businesses devastated would cause a negative ripple effect across the City.

Thank you Councilmember-elect Kevin de Le ón for joining us at this week's  Newsmaker Connection and thank you to our sponsors  HNTB and  State Farm .

4 to 5:30 PM
via Online Video Conference

Luz Rivas
California State Assemblymember - 39th District

Register now to receive meeting details.

Sponsored by

COWE Consulting Provides Insights for Brand Development at VICA University

At this week's VICA University Workshop we heard from COWE Consulting on the Business of Branding. The team covered many intricate details surrounding branding and the importance of understanding everything that branding encompasses. Branding is not just your business colors and logos, but is the meaning of your business that help to create and shape the imagination within the minds of others. Miri Rossitto, Founder and CEO of COWE Consulting, shared with participants the five building blocks of branding and tools that can be used. Nicola Staples, COO, emphasized the importance of branding and that it truly reflects the company and all that you do. In closing, the team shared some final thoughts: ensuring that companies tell their story, identify the ideal customer, research what competitors are doing, maintain an accessible brand, and be consistent. 

Thank you to  COWE Consulting for leading this valuable and informative webinar.


All Day
via Online Video Conference

VICA delegation with State Treasurer Fiona Ma during VICA's June Virtual Advocacy Day.

$50  Sacramento Advocacy Trips are reserved for VICA members.

Advocacy Day will be on a first pay, first served basis. 

Only 8 spots available!

Register now to receive more details.

New L.A. County Restaurant Fines Would Push More Businesses to Close
On Tuesday, the Los Angeles County Board of Supervisors moved forward with a motion that would authorize county public health officials to impose fines or revoke the permits of restaurants not complying with local health orders. VICA raised concerns that this heavy-handed policy would create more financial strains on L.A. County businesses. While VICA agrees that every business re-opening needs to comply with state and local health orders and public health requirements in order to control the spread of COVID-19, imposing fines is the wrong approach for enforcement, especially as rules regulations continue to be a moving target. 

Businesses are doing their best to comply with all local and state orders and are working hard to ensure all of their customers are also adhering to those orders in an effort to maintain a safe environment. Fines would only make it harder to accomplish this, raising the risk of businesses closing and contributing to the increase in unemployment.  VICA will continue to urge the Board of Supervisors to work with business owners and the business community to create a sensible and effective enforcement framework. The County should look at how we can support businesses to ensure they remain open, not look at ways to fine them and shut them down.

10 to 11:30 AM
via Online Video Conference

Kathryn Barger
Chair, Los Angeles County Board of Supervisors

Register now to receive more details.

Oppose State Bill that Would Impact Energy Jobs and Increase Dependence on Foreign Oil
VICA opposes Assembly Bill 345 (Muratsuchi), which would require the California Department of Conservation to adopt stricter regulations, including a ban on oil and gas facilities operating within 2,500 feet of certain structures. AB 345 has been given a second life and is scheduled to be heard by the State Senate Committee on Natural Resources upon the return of the Legislature. This bill would directly and negatively impact California's oil and gas industries, which support thousands of good-paying, middle-class jobs across the state. AB 345's setback requirement could cost the state nearly 7,000 jobs and $286 million in state and local tax revenue. Banning in-state oil production would also increase California's dependence on foreign oil, which is not subject to the same rigorous environmental standards and regulations found in California. The importing and transporting of foreign oil would contribute to greater carbon emissions, contradicting the purpose of this bill. As the nation continues to face staggeringly high unemployment numbers, California cannot afford to withdraw its support for these jobs and the countless families that depend on them.

Committee Meetings
Not-For-Profit Committee (7/9)
Sponsored by
Pacific Federal
  • Justin Grooms, CEO of Chariot Consulting, presented on how to build an inclusive and diverse work environment in an organization.
  • Brandon Stephenson, Chief Strategic Officer for Cerrell Associates, explored advocacy strategies for not-for-profit organizations.
  • Jennifer Price-Letscher, Programs and Special Projects Director for the Ralph Parsons Foundation, presented on opportunities and strategies for grant making and the impact of COVID-19. 

Member Messages:
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