August 16, 2019

In This Issue

" Congratulations to VICA on your 70th anniversary! VICA is a collaborative champion and strong voice for a better business environment in the San Fernando Valley. "
-  LA County Supervisor Kathryn Barger on recognizing VICA's 70th anniversary
Media Mentions

Promenade 2035 Project Has Community Support
August 11

August 13 Meeting Agenda - LA County Supervisors
August 9


VICA Thanks Our Renewing Members





Dakota Communications

Reason Foundation

Signature Flight Support


The Week Ahead

Final Sacramento Advocacy Trip of 2019!
Wednesday, August 21
All Day
Sacramento, CA
Click here to RSVP

Congressional Luncheon
Friday, August 23
11:30 a.m. to 1:30 p.m.
The Garland
4222 Vineland Ave.,
Studio City
Click here to RSVP

Save the Date

New Member Breakfast
Wednesday, August 28
8:30 a.m. to 10:00 a.m.
VICA Office
16600 Sherman Way, Suite 170, Van Nuys
Click here to RSVP

Aviation Committee
Wednesday, September 4
Noon to 1:30 p.m.
Aerolease Associates Van Nuys East
7943 Woodley Ave.,
Van Nuys
Click here to RSVP

Entertainment Committee
Thursday, September 5
8:30 a.m. to 10:30 a.m.
VICA Office
16600 Sherman Way, Suite 170, Van Nuys
Click here to RSVP

Transportation Committee
Tuesday, September 10
8 a.m. to 10 a.m.
The Garland
4222 Vineland Ave.,
Studio City
Click here to RSVP

Healthcare Committee
Thursday, September 12
Noon to 1:30 p.m.
Valley Presbyterian Hospital
15107 Vanowen St.,
Van Nuys, CA 91405
Click here to RSVP

Hot Issues 

NoHo West Project
Merlone Geier Partners announced that 24 Hour Fitness Gym, Regal Cinemas, and Old Navy will be among the tenants in their new mixed-used shopping center being built at Laurel Canyon Blvd. and Oxnard St.

City Council Election
Former City Hall Aide John Lee won a closely-watched special election against Loraine Lundquist for a L.A. City Councilmember seat representing the Northwest San Fernando Valley.

Prop 13
A 2020 ballot initiative that would revise Proposition 13, is pushed aside by backers in favor of a new plan with a higher chance of passing. The original initiative would split the tax rolls into two lists - one for homeowners and small businesses, and a second for commercial and industrial property owners.

Real Estate
Controller Ron Galperin proposed creating a nonprofit entity to efficiently manage Los Angeles' underutilized properties. The agency's governing board is expected to consist of City staff and real estate experts from the private sector.

Small restaurant owners face greater difficulty in keeping their businesses afloat in Los Angeles due to rising rents and the increase in the City's minimum wage.

Increasing efforts to address California's housing crisis, Governor Newsom voiced support for VICA-supported bill SB 330, to reduce red tape and speed up the house permitting process. The Governor expressed his hope to see the bill pass during the last weeks of the California legislative session.

Super Commuters
According to Apartment List, Southern California currently has 314,174 "super commuters", those who commute to work for more than 90 minutes. Job opportunities in coastal areas combined with cheaper housing inland has led to more workers taking longer commutes.

Los Angeles County Board of Supervisors Recognizes VICA's 70 Years of Service

On Tuesday, Los Angeles County Supervisors Kathryn Barger and Sheila Kuehl presented a scroll to VICA to recognize our 70 years of service to the San Fernando Valley. VICA Board Members Matt Swearman, Francine Oschin, Rashmi Menon, Alex Kasendorf, Immediate Past Chair Coby King, President Stuart Waldman, Vice President Jessica Yasukochi, and Legislative Affairs Director Elizabeth Hawley joined the Supervisors to accept the scroll. 

"In 1949, a group of business leaders in the Valley got together for an idea - to ensure that the Valley got its fair share," President Stuart Waldman said, adding that "for 70 years VICA has led that charge." Immediate Past Chair Coby King also added that "VICA is really about improving the quality of life for everyone living in the Valley."

VICA is grateful for receiving such an honor and will continue to advocate for a more prosperous Valley.
Click here to view video of the presentation.


Assemblymember Laura Friedman inducts the 2018 Board of Directors.

VICA's 2020 Board of Directors nomination and selection process is underway, and we want your nominations! 

Board members must be able to attend regular board meetings and be prepared to vote on a wide variety of public policy issues. Board members must also attend regular committee meetings and VICA events. Additional responsibilities may include calling or writing lawmakers, attending press conferences, testifying, authoring editorials, interacting with top opinion leaders and more. 

For more information on the 2020 Board of Directors guidelines, click  here.

If you or someone you know is interested in participating on the board in 2020, please click on the nomination form below and submit to If you don't want to serve on the board, but are interested in serving as a committee chair, please let us know that on the nomination form. Applications are due by Friday, August 30.

Click here to submit your 2020 Board of Directors interest form!
S how Us a Sign
On Tuesday, VICA urged the Los Angeles City Council Planning and Land Use Management Committee (PLUM) to move forward with a citywide sign ordinance. Businesses need affordable and modern advertising to succeed in Los Angeles. Exposure from signs helps businesses of all sizes promote their goods and services, attract new customers, helps their business expand and ultimately boosts our local economy. A citywide sign ordinance would establish a path for modernized sign policy that will provide Los Angeles with an opportunity to embrace technology, especially as we prepare for the 2028 Olympics. VICA will continue advocating on this issue as it moves to the City Planning Commission for consideration.

For more information, email Armando at
Harmon Ballin Community Service Award
Nomination & Selection Process

VICA's Harmon Ballin Community Service Award annually honors an active VICA member who has made an outstanding contribution to our community through their long-term community service activities. A nominee is someone who:

  1. Has been an active VICA member and is actively engaged in the organization currently.
  2. Has significant and long-term involvement in philanthropic and community/public serve organizations or a significant record in that area.
  3. Is a role model as a community leader

Click here to download the Nomination Form.

All Nominee forms must be submitted via email to by Friday, August 30, 2019.

Submit your Nominee to Cathy at
Protect the Status of Independent Contractors
VICA continues to closely follow Assembly Bill 5 (Gonzalez), which would severely limit the definition of independent contractor by codifying the California Supreme Court's "Dynamex" ruling. VICA supports the amendments introduced, which protects the independence of workers in specified industries.  As amended, AB 5 sensibly recognizes that these new rules don't work for specific industries. However, as currently drafted, AB 5 still restricts individuals, such as freelance journalists or artists, to choose to 'work for themselves' as independent contractors.  For these reasons, VICA urges the Legislature to continue negotiating to allow independent contractors to continue to thrive in California.

Click here to send a letter on AB 5
Committee Report
Land Use Committee (8/13)
Hosted by The Garland
  • The Land Use Committee heard an update from Bonnie Kim (Los Angeles Department of City Planning) on Re:code LA.
  • Blake Lamb from the Los Angeles Department of City Planning presented on the Southwest Valley/Southeast Valley Community Plan updates.
  • Brad Cox, Gabe Hungerford and Karen Shorr from Trammell Crow Company presented on their ongoing project in NoHo District.
  • The Land Use Committee recommended to support AB 1197 (Santiago), which would provide CEQA exemptions for supportive housing and emergency shelter projects.
Energy, Environment & Utilities Committee (8/15)
Sponsored by the Metropolitan Water District of Southern California
  • Los Angeles City Petroleum Administrator Uduak Ntuk presented on the City of LA's Oil and Gas Well Report.
  • Government Affairs and Regional Representative Jacque McMillan from the Metropolitan Water District of Southern California gave an update on the Delta Conveyance Project.
  • The committee recommended to oppose AB 792 (Ting), which would require plastic beverage containers to contain post-consumer recycled content, and report the amount used to CalRecycle.
Experience the IDEAL Conference, built just for you!

Be inspired, ignite change, and level up at The IDEAL Conference on September 18-19, 2019 at The Garland in North Hollywood. Connect with 40 inspiring experts and choose from 24 sessions that will give you new strategies and methods to further your business.

VICA members save 20% with the CCRCPartner20 discount code.

Register now and save

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